Manager, Social Media & Content

Manager, Social Media & Content

The Manager, Social Media & Content is responsible for leading the development and execution of social media and content strategies across WellBiz Brands and its portfolio brands, including Drybar, Elements Massage, Amazing Lash Studio, Radiant Waxing, and Fitness Together. This role owns the day-to-day management of a portfolio of brands' social channels and content planning, with a focus on driving engagement, strengthening brand affinity, and supporting broader marketing objectives. This individual partners closely with brand, creative, communications, and paid media teams to translate campaigns and business priorities into effective, channel-specific content. The role requires a strong balance of creative instinct, operational rigor, and performance orientation.

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Compensation Range: $68,000.00 - $78,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.

Position Responsibilities:

Social & Content Strategy Execution:

• Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership
• Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior
• Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends

Content Planning & Production:

• Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives
• Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content
• Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities
• Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform
• Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up

Community Engagement & Brand Presence:

• Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.)
• Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews
• Escalate customer or reputational issues as needed in partnership with internal stakeholders
• Foster an active and engaged online community through thoughtful, timely interaction

Cross-Functional Collaboration:

• Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives
• Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings
• Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories

Performance & Optimization:

• Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness
• Use data and insights to inform ongoing content optimization and future planning
• Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance

Innovation & Continuous Improvement:

• Proactively test new formats, features, and platforms to enhance reach and engagement
• Bring forward actionable recommendations to evolve content strategy and execution
• Support franchisees on platform access and questions

Other duties and projects as assigned by supervisor and department heads.

Essential Skills, Experience, and Qualifications:

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
• 35+ years of experience in social media, content, or digital marketing roles
• Experience managing social media for multi-brand or multi-unit organizations preferred; franchise experience a plus
• Strong writing and editing skills, with the ability to adapt tone and voice across brands and platforms
• Experience developing and managing content calendars and working within structured campaign frameworks
• Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their respective best practices
• Familiarity with social media management and analytics tools
• Experience interpreting performance data and applying insights to improve results
• Strong visual judgment and understanding of effective digital content, particularly short-form video
• Ability to manage multiple priorities and stakeholders in a fast-paced environment
• Strong collaboration and communication skills