Director of Marketing & Communications

Director of Marketing & Communications

At PSA Security, culture isn't just a buzzword, it's who we are. We're a close-knit team who live out our core values of passion, integrity, boldness, and service every day. You'll find us celebrating one another with quarterly and yearly awards, enjoying complimentary Friday lunches (and the occasional breakfast or dessert spread), and coming together for potlucks and community service projects like building 100+ backpacks each summer for students in need or hosting a holiday canned food drive. Halloween is our biggest holiday—our legendary costume competition gets fierce—and our office vibe is laid back, collaborative, and empowering. We encourage tough questions, bold ideas, and genuine connections. We also take care of our people with a competitive salary and comprehensive compensation package that includes medical, dental, vision, 401(k) with match and safe-harbor contribution, tuition reimbursement, paid parental leave, and PTO. If you're looking for more than just a job—and want to be part of a team where you're seen, celebrated, and supported—you belong at PSA!

Job Summary The Director of Marketing & Communications is a strategic leader and brand steward responsible for driving PSA and Edge's integrated marketing, communications, and storytelling strategy. This role balances high-level strategy with hands-on leadership, ensuring consistent brand expression, clear value articulation, and measurable business impact across member, partner, and internal audiences. Reporting to the Chief Experience Officer, this role leads a growing marketing team and oversees brand marketing, communications, public relations, content strategy, channel marketing, partner marketing, internal communications, and executive visibility. The ideal candidate is both a strategic thinker and a strong people leader who can translate organizational priorities into clear, compelling narratives and scalable programs that support member engagement, partner success, and business growth. We offer a competitive salary and comprehensive compensation package which includes medical, dental, vision, life insurance, 401K, flex spending and PTO to full-time employees. For those working out of our corporate headquarters, we have a business casual working environment. Salary range of $110,000 - $130,000

Essential Functions

• Own and evolve the integrated marketing and communications strategy aligned to organizational goals and growth priorities
• Serve as a strategic advisor to executive leadership on brand positioning, messaging, reputation, and communications strategy
• Lead, mentor, and develop a high-performing marketing and communications team, fostering professional growth, collaboration, and accountability
• Establish clear goals, KPIs, and performance expectations for direct reports and marketing initiatives
• Ensure marketing strategies support PSA's broader mission of strengthening the security industry ecosystem through member engagement, partner collaboration, and industry leadership

• Champion and protect PSA and Edge brand identities across all channels and touchpoints
• Oversee messaging frameworks, value propositions, and editorial standards that clearly articulate PSA's value to members, technology partners, and industry stakeholders
• Ensure consistent voice and positioning across digital, print, events, sales enablement materials, and partner communications
• Act as senior editor for key communications and marketing content, ensuring clarity, accuracy, and brand alignment
• Oversee development of sales enablement materials, messaging frameworks, and marketing collateral that support member growth, partner engagement, and business development initiatives

• Lead public relations, media strategy, and executive visibility efforts
• Oversee press releases, contributed content, award submissions, speaking opportunities, and industry recognition programs
• Build and maintain strong relationships with industry media and publications
• Position executives and subject matter experts as thought leaders through proactive storytelling, content development, and speaking opportunities
• Ensure consistent narrative development that highlights PSA's leadership in workforce development, education, and the evolving security ecosystem

• Oversee channel marketing strategy in partnership with sales, member success, and partnerships teams
• Develop marketing programs that support member growth, engagement, retention, and overall member value
• Lead marketing initiatives that strengthen PSA's technology partner ecosystem through co-marketing programs and partner campaigns
• Oversee sponsorship marketing and activation across events, campaigns, and digital channels to ensure strong partner value and measurable impact
• Support lifecycle marketing initiatives that strengthen the member experience from onboarding through long-term engagement
• Collaborate cross-functionally to deliver compelling, audience-specific campaigns and communications that reinforce PSA's value to both members and partners

• Oversee digital properties and content strategy, ensuring alignment with brand positioning and business goals
• Define success metrics, dashboards, and reporting structures to measure marketing performance, engagement, and ROI
• Oversee marketing operations infrastructure including audience segmentation, marketing data management, and system adoption across marketing and sales teams
• Collaborate with technology, finance, and sales teams to strengthen marketing data capabilities within existing systems, including NetSuite and related platforms
• Use insights and analytics to continuously optimize campaigns, messaging, and marketing channels
• Stay current on marketing technology, digital trends, and evolving best practices

• Provide strategic marketing oversight for PSA's major industry events and conferences
• Ensure consistent messaging and strong attendance campaigns across flagship events such as TEC and other PSA programs
• Support integrated partner visibility and sponsorship activation within event marketing strategies
• Collaborate with events, sales, and partner teams to maximize the impact of PSA's industry presence

• Oversee internal communications strategy, including leadership messaging, all-hands communications, and internal platforms
• Ensure employees are informed, engaged, and aligned with organizational priorities
• Support executive communications that reinforce transparency, culture, and organizational direction

Experience Requirements

• Bachelor's degree in marketing, communications, or a related field
• 8–10+ years of progressive experience in marketing and communications
• Demonstrated experience leading teams and managing multiple marketing disciplines
• Proven success in brand management, strategic communications, public relations, and marketing program development
• Exceptional writing, editing, and storytelling skills (writing samples required)

Ideal Background Candidates Who Succeed In This Role Often Have A Background In:

• Experience leading through growth or organizational change
• Strong executive presence and ability to influence without authority
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Experience partnering closely with sales, leadership, and cross-functional teams
• Experience supporting partner ecosystems, membership organizations, or channel-based business models
• Data-informed decision-making mindset

Personal Characteristics

• High integrity and professionalism.
• Strong member-service mindset with the ability to build trust and long-term relationships.
• Ability to manage multiple priorities while maintaining responsiveness and attention to detail.
• Strong organizational and time-management skills.
• Ability to work effectively both independently and within a team environment.
• Positive attitude and ability to perform in a high-responsiveness environment.
• Comfort working in a member-owned cooperative environment that balances member and technology partner relationships.

Travel

Occasional travel to PSA events, member meetings, and industry events several times per year.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About PSA Security

PSA is the world's largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boasts over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.

PSA's mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers,