Growth Marketing Manager
Playstudios, Inc.
Growth Marketing Manager
We are looking for an ambitious Growth Marketing Manager to join playSTUDIOS in support of our newest brand, The Win Zone — an elevated casino experience built for players who crave excitement, quality, and real-world rewards.
Reporting to the VP of Marketing, this role will lead planning, execution, and optimization of app-based UA campaigns across multiple paid channels, including Paid Social, App Store Ads, DSP Network Buys, and more.
If you thrive on performance optimization, love experimenting with creative assets, and are passionate about bringing new players into great gaming experiences, this is your next win.
Duties and Responsibilities
As the Growth Marketing Manager for The Win Zone, you will be responsible for:
User Acquisition Leadership
Plan, launch, and optimize paid UA campaigns across channels like Meta, TikTok, Google UAC, App Store Ads, DSPs, etc.
Manage budgets, pacing, and daily reporting to achieve target KPIs (CPA, ROAS, LTV).
Oversee creative testing, partner performance, and campaign pipeline.
Optimization and Insights
Analyze campaign data to identify trends and actionable optimizations.
Develop and maintain a robust testing roadmap to improve efficiency and scale.
Partner with Analytics and Data Science to measure incrementally and portfolio impact.
Strategic Execution and Innovation
Research new channels, ad formats, and creative concepts to expand UA reach.
Produce regular competitive intelligence reports and share insights with leadership.
Collaborate with Brand Marketing, Product, and Creative teams to align targeting and messaging.
Measurement and Tools
Track all performance via MMP dashboards (Singular preferred).
Build accurate weekly and monthly reports capturing KPIs, pacing, and spend efficiency.
Requirements
4-5 years of hands-on UA experience running and optimizing app-based campaigns
Proven ability to execute across multiple channels: Paid Social, ASA, DSP Networks, etc.
Experience working with Mobile Measurement Partners (MMPs) - Singular preferred.
Strong command of performance metrics (CPS, ROAS, LTV) and conversion funnel analysis.
Demonstrated success in campaign budgeting and bid optimization
Excellent problem-solving and analytical thinking
Proficient in Excel/spreadsheets and familiar with BI tools or dashboards.
Bachelor's degree in marketing, Business, Data Analytics, or equivalent experience.
Preferred
Background in Gaming, Casino, or Sports Betting UA campaigns.
Experience with creative iteration and A/B testing at scale.
Familiarity with SQL or data-visualization tools (Tableau, Mode Analytics).
Understanding of influencer and affiliate marketing.
Excitement for working in sweepstakes-style entertainment and premium gaming brands.
Benefits and Perks
100% health benefit premiums for you and your dependents
401K match and Restricted Stock Units
Flexible vacation policy
Employee-driven entertainment, happy hours, and team-building events
Snacks and drinks are available in the kitchen
Casual work environment
If you're ready to make a significant impact in a role that challenges and excites, apply today and join us in shaping the future of Sweepstakes gaming!
About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company's collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com
PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
California Residents: Please review our California HR Data Privacy Policy for information about our data practices.
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