Ecommerce Manager
Genuine Search Group
Our client, a popular DTC brand, is looking for a hands-on Ecommerce Manager to own day-to-day site management, digital merchandising, and campaign execution. The ideal candidate is detail-oriented, analytical, highly organized, and comfortable working across Marketing, Creative, Product, and Engineering. Responsibilities Manage day-to-day ecommerce site merchandising, including PDPs, collection pages, homepage, navigation, content modules, and upsell/cross-sell placements. Maintain site accuracy, content, promotions, and product information. Support product launches and seasonal campaigns, including PDP setup, bundles, and site updates. Ensure consistent brand, copy, and design across the site. Partner with Product, Engineering, and Customer Service to troubleshoot and improve the site. Campaign Execution Own on-site strategy and execution for product launches, promotions, and marketing campaigns. Coordinate with Marketing and Creative to ensure seamless campaign execution across channels. Analytics & Optimization Own weekly ecommerce reporting and turn performance data into actionable recommendations. Track KPIs including CVR, traffic, AOV, UPT, LTV, and sell-through. Analyze site and product performance, customer feedback, and other insights to identify optimization opportunities. Support CRO and A/B testing initiatives. SEO Manage an SEO agency and ensure content, deliverables, and performance remain on track. Review and QA SEO content before publication. Requirements 4+ years of ecommerce experience at a DTC brand or agency. Strong hands‑on Shopify experience. Strong understanding of digital merchandising and site management. Analytical mindset with the ability to turn data into clear recommendations. Exceptional attention to detail and strong organizational skills. Excellent project management and communication skills. Comfortable working cross-functionally with Marketing, Creative, Product, and Engineering. SEO agency management and/or CRO experience is a plus. #J-18808-Ljbffr Genuine Search Group
Vacancy posted 5 days ago
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