Director, Consumer Marketing

Director, Consumer Marketing

Overview
The Consumer Marketing Director – Brazil is responsible for leading the development and execution of consumer marketing strategies and plans that strengthen brand leadership, drive preference, and deepen engagement with cardholders.

• Extensive experience leading large-scale integrated advertising campaigns across brand and product marketing, with a strong track record of managing creative, media, digital, PR, and social agencies to deliver impactful business and brand results.


• Proven ability to develop innovative, culturally relevant, and PR-worthy marketing initiatives that generate consumer engagement, earned media, and brand differentiation.


• Strong strategic marketing expertise, with the ability to connect brand-building initiatives to business priorities, commercial objectives, and measurable outcomes.


• Highly skilled at navigating complex matrix organizations, influencing senior stakeholders, and building strong cross-functional partnerships across local, regional, and global teams.


• Solid experience leading and developing high-performing teams, fostering a culture of collaboration, innovation, accountability, and continuous growth.


• Strong analytical and data-driven mindset, with experience leveraging consumer insights, market intelligence, performance metrics, and business analysis to shape strategies and optimize decision-making.


• Excellent communication, presentation, and storytelling skills, with the ability to influence diverse audiences and articulate compelling marketing narratives.


• Experience managing multiple high-priority projects simultaneously in fast-paced, highly collaborative environments.


• Strong business acumen and ability to balance creativity with commercial impact, operational excellence, and executional rigor.

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;


• Ensure the confidentiality and integrity of the information being accessed;


• Report any suspected information security violation or breach, and


• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.