Omni Activation Manager

Role Description

Del Monte Foods is the Foods Division of Fresh Del Monte, a global grower, producer and marketer of fresh, value-added, and shelf-stable produce. We are currently seeking an Omnichannel Activation Manager. The Omnichannel Activation Manager is responsible for developing and implementing omnichannel strategies which support key brand and retail customer initiatives that will drive sales and market share growth. To build these activation plans, this person must be able to assess and integrate business opportunities and key activation strategies, driving maximum return for our brands within assigned accounts. This person must have demonstrated experience building customer relationships, executing retail/shopper media and driving influence with cross-functional teams.

This role can be performed at the following preferred locations: Rogers-Arkansas, Pittsburgh-Pennsylvania, or Coral Gables-Florida. Remote candidates in Arkansas, Pennsylvania, Florida, California, and other designated States will also be considered.

Accountabilities

• Marry brand and retailer category objectives to build customer-specific strategies that achieve business objectives at assigned accounts, leveraging shopper insights and past program performance data.
• Develop and execute omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1st and 3rd party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.
• Oversee digital shelf content creation and syndication, leveraging data and insights to ensure items are visible and optimized for conversion.
• Leverage external brand partnerships to maximize program impact, as needed.
• Brief creative and execution partners on activations, providing clear guidance on success criteria and ensure messaging aligns with program objectives, brand IMC/style guides and retail specifications.
• Establish KPIs; utilizing campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for our brands and the Retailer’s category.
• Ensure cost estimates have been approved by internal stakeholders and activation plans have been socialized.
• Support customer meetings with omnichannel strategies, plans, program results and other sales tools.
• Support budget tracking and communication with Finance partners and invoice processing.
• Participate in the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers.
• Build trusted partnerships, both internally and externally, to achieve shared goals. Internal stakeholders include Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance.
• Play critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to assigned accounts.
• Understand key drivers of activation performance and proactively explore new capabilities and activation partners that can deliver on business objectives.
• Develop strong understanding of Retailer strategies, category dynamics, and consumer behavior.
• Help the team deliver volume and profit expectations.

Qualifications

• Bachelor’s Degree
• Experience in Retail Activation, preferably supporting accounts like Walmart, Amazon and/or Instacart.
• 5+ years of experience in CPG Industry, or related field
• Experience in Retail Media, Shopper Media and/or eCommerce Activation
• Strong Project Management

Requirements

• MBA (Preferred)
• Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing experience (Preferred)
• Experience in Retail Activation (Preferred)

Benefits

• Medical, Dental & Vision Insurance
• 401(k) with company match
• Employer‑paid life & disability insurance
• Flexible Spending Accounts (FSA)
• Paid Time Off (PTO)
• 7 Company Paid Holidays
• 24/7 Telemedicine & Employee Assistance Program
• Optional voluntary benefits (legal, accident, identity protection)
• Eligibility on the first of the month following your hire date