Away From Home Customer Marketing Activation Coordinator

Role Description

The Away from Home Marketing Activation Coordinator supports the planning, execution, and analysis of marketing initiatives across all Away from Home Channels. This role plays a key part in bringing brand strategies to life across multiple channels, ensuring alignment with business objectives while delivering measurable results and would report to the Manager, Away from Home Marketing Activation.

Key Responsibilities

• Non-Commercial Marketing Activation
  • Lead the coordination and execution of non-commercial marketing activations.
  • Track, analyze, and report on activation performance and key metrics. Provide insights and recommendations to optimize future campaigns.
  • Ensure activations align with brand strategy and deliver meaningful audience engagement.
• CRM & Digital Execution
  • Assist in the execution of Away from Home CRM campaigns, including email marketing and customer journeys.
  • Support digital initiatives across web, mobile, and loyalty platforms.
  • Help manage audience segmentation and campaign deployment.
• Sales & Marketing Materials
  • Assist in the development of sell sheets, presentations, and other sales collateral.
  • Coordinate logistics for photography and video shoots, including scheduling, vendors, and assets.
  • Ensure content aligns with campaign objectives and brand standards.
• Agency Coordination
  • Assist with the development of briefs for advertising, activation, and promotion agencies.
  • Coordinate timelines, deliverables, and feedback between internal teams and external partners.
  • Coordinate logistics for photography and video shoots, including scheduling, vendors, and assets.
  • Ensure content aligns with campaign objectives and brand standards.
• Social & Content Support
  • Assist in developing content plans for foodservice and owned social channels.
  • Coordinate creative development to ensure consistent brand voice and messaging.
• Trade Show & Event Management
  • Assist in planning and executing trade shows and industry events.
  • Coordinate booth logistics, materials, staffing, and on-site execution.
  • Track event performance and lead follow-up activities.
• Promotional Merchandise
  • Manage promotional merchandise inventory and ordering.
  • Coordinate distribution for events, campaigns, and internal needs.
  • Ensure brand consistency across all promotional items.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
• Entry level or internship experience in marketing, brand activation, or related roles preferred.
• Strong Proficiency in Power Point and Excel.

Requirements

• Strong organizational and project management skills.
• Analytical mindset with the ability to interpret data and generate insights.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.
• Detail-oriented and highly organized.
• Collaborative team player.
• Creative problem solver.
• Results-driven with a focus on execution.
• Strong time management and prioritization skills.

Benefits

• The base salary range for this position is $61,800 to $84,975; the exact salary depends on several factors such as experience, skills, education, and location.
• This position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
• Health insurance.
• Wellness and family support programs.
• Life and disability insurance.
• Retirement savings plans.
• Paid leave programs.
• Education related programs.
• Paid holidays and vacation time.
• Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.