Field Marketing Manager

Role Description

This is a hands-on, high-impact marketing role designed to power TrendLife™’s globally distributed B2B2C partnerships team. You will be the operational and creative engine behind how TrendLife™ shows up in the market - building the assets, processes, repositories, and materials that enable our partner development managers to move fast and win.

This is a newly created position and a genuine opportunity to shape how field marketing works within this team for TrendLife™ across all regions. You will lead events end-to-end, run omni-channel campaigns, own the partner asset library, and coordinate product launches across multiple geographies.

You will be pulled into planning and strategic sessions, not just execution. You will bring structure where it is needed, develop content that can carry a boardroom conversation, and find smarter ways for the team to work, including through AI - in a role where initiative and commercial awareness are as important as marketing craft.

Key Responsibilities

• Marketing Operations & Process Development:
  • Design, implement, and maintain scalable marketing processes for the global B2B2C team.
  • Own and manage the team’s information repositories.
  • Build and maintain shared systems that reduce friction for a distributed team.
• Events & Industry Presence:
  • Assist with TrendLife™’s presence at industry conferences, trade shows, partner events, and hosted roundtables.
  • Identify emerging forums and industry events for TrendLife™’s presence.
• Sales Enablement & Partner Marketing:
  • Create and maintain a library of high-quality sales and partner assets.
  • Tailor marketing materials for specific partner verticals.
  • Support partner development managers with bespoke materials for priority deals.
  • Support partners in-life with ongoing co-branded materials and campaign toolkits.
• Product Launch Coordination:
  • Coordinate go-to-market activities for new product and feature launches.
  • Develop launch toolkits for partner-facing teams.
  • Track and manage launch milestones.
• Strategic & Planning Support:
  • Contribute to team planning sessions and strategic discussions.
  • Conduct market and competitive research.
  • Collaborate with global product marketing, brand, creative, and regional consumer teams.
  • Proactively identify gaps in current tools, processes, or content.
• AI-Augmented Execution:
  • Use AI tools fluently and creatively to accelerate content production.
  • Articulate the value of AI-powered solutions confidently.
  • Explore and implement AI-assisted workflows.
  • Stay current with emerging AI tools relevant to marketing operations.

Qualifications

• Minimum 5 years of experience in a Field Marketing, Channel Marketing, B2B or B2B2C marketing role.
• Demonstrated ability to build and maintain marketing processes and content systems.
• Genuinely AI-native: regular use of AI tools in workflow.
• Strong writing and design sensibility.
• Excellent communication skills.
• Strong project management skills.
• Experience working with or influencing governmental, regulatory, or industry bodies is a strong advantage.
• Highly organised, detail-oriented, and self-directed.
• Willingness to travel internationally as required.
• Bachelor’s degree or equivalent experience in marketing, communications, business, or a related field.

Benefits

• Ownership and autonomy in a first-of-kind role.
• Close access to strategy, partnerships, and leadership.
• Culture built on collaboration, trust, and impact.
• Direct access to senior leadership and high-profile partner relationships.