Field Marketing Manager

Role Description

Pelvic Rehabilitation Medicine (PRM) is seeking a strategic, relationship-driven Field Marketing Manager to support regional growth initiatives across our national network of Centers of Excellence. This role sits at the intersection of marketing, provider partnerships, referral growth, and local market expansion. The Field Marketing Manager is responsible for:

• Developing and managing regional referral relationships
• Supporting provider visibility and engagement
• Activating local growth initiatives
• Contributing to patient volume growth across assigned territories

Unlike traditional healthcare business development roles, this position is highly strategic and integrated within PRM’s Growth & Marketing organization. Field Marketing Managers partner closely with:

• Surgeons
• Non-operative providers
• Campaign management
• Digital marketing
• Operations
• Executive leadership

Field Marketing Managers serve as the primary relationship owner for assigned territories and play a critical role in scaling PRM’s national brand while supporting local market growth.

Core Responsibilities

• Territory Growth & Referral Strategy
  • Own regional referral relationship development across assigned markets
  • Build and maintain strategic referral pipelines across Tier 1, Tier 2, and Tier 3 provider networks
  • Support growth of both surgical and non-operative service lines within assigned territories
  • Identify opportunities for referral expansion, partnership development, and local market activation
  • Contribute to territory growth goals tied to NPVs, admits, and referral pipeline influence
  • Support pipeline development initiatives for denovo and expansion markets
• Provider Partnerships & Relationship Management
  • Serve as the primary field marketing partner for assigned providers and territories
  • Develop and maintain relationships with key referring physicians, healthcare organizations, and strategic partners
  • Coordinate high-value provider meetings, VIP visits, and strategic introductions for PRM surgeons and providers
  • Support provider visibility initiatives including educational events, partnerships, webinars, and regional activations
  • Partner with providers to identify local growth opportunities and market needs
• Campaign & Market Activation
  • Partner closely with Campaign Management to execute regional growth initiatives and local market activations
  • Support execution of denovo launches, referral campaigns, educational programming, and strategic partnerships
  • Assist with market-specific outreach aligned with national marketing initiatives
  • Collaborate with Digital Marketing and Content teams to support local market awareness and referral growth strategies
  • Participate in select conferences, provider events, and strategic partnership opportunities as needed
• Cross-Functional Collaboration
  • Partner closely with Marketing, Operations, Intake, and Provider teams to align regional growth efforts
  • Provide field insights and market intelligence to internal stakeholders and leadership
  • Support forecasting discussions and growth planning initiatives
  • Collaborate with Campaign Managers to ensure alignment between national campaigns and local market execution
• Reporting & Performance
  • Track and report on referral pipeline development, strategic partnerships, provider engagement, and market activity
  • Monitor territory performance and contribute to growth forecasting discussions
  • Maintain organized documentation of outreach, relationships, and territory initiatives
  • Support achievement of territory growth goals tied to surgical and non-operative volume growth

Operating Model

PRM’s Field Marketing team operates under a territory ownership model focused on:

• Referral pipeline development
• Strategic provider partnerships
• Local market activation
• Regional growth support
• Denovo market expansion
• Cross-functional marketing collaboration

This role is relationship-based and growth-oriented, not transactional sales-focused. Field Marketing Managers act as strategic regional growth partners supporting long-term provider engagement and market development initiatives.

Territory Structure

Each Field Marketing Manager owns a defined geographic territory and serves as the strategic relationship lead for providers, referral partners, and regional growth initiatives within that market. The role supports:

• Surgical growth initiatives (approximately 70%)
• Non-operative / pelvic pain service line growth (approximately 30%)

Qualifications

• 4+ years of experience in healthcare marketing, provider relations, field marketing, referral growth, or strategic business development
• Strong relationship-building and communication skills
• Experience working cross-functionally within fast-paced healthcare organizations
• Highly organized with ability to manage multiple markets and priorities simultaneously
• Comfortable working independently across assigned territories
• Experience supporting physician practices, specialty healthcare, or multi-location healthcare organizations preferred
• Passion for women’s health, healthcare advocacy, and patient-centered care strongly preferred

Success Metrics

• Referral pipeline growth influence
• Strategic provider engagement
• Territory NPV and admit contribution
• Provider partnership development
• Local market activation success
• Denovo pipeline development
• Cross-functional collaboration and execution

Benefits

• Health, Vision and Dental
• Paid holiday and PTO
• FSA
• High-income potential with base and bonus structure

Bonus Structure

Employee will be eligible for an incentive compensation program tied to marketing performance metrics. The bonus structure is based on employee performance combined with team performance, quarterly. With the employee's direct supervisor, performance metrics will be set and agreed upon, and those metrics will determine the value of the bonus. In combination with quarterly team performance, the employee can meet up to 10% of their annual salary through a quarterly performance bonus.