Marketing Manager

Requirements And Preferences for our Marketing Manager position at Visit Lauderdale B enefits of Broward County Employment Eleven (11) paid holidays each year Vacation (Paid Time Off) = 2 weeks per year Tuition Reimbursement (Up to 2K annually) Up to 40 hours of Job Basis Leave for eligible positions Paid Parental Leave High-Deductible Health Plan – bi-weekly premiums: Employee $10.90 / Family $80.79 Includes a County Funded Health Savings Account of up to $2,000 Annually Consumer Driven Health Plan – bi-weekly premiums: Employee $82.58 / Family $286.79 Florida Retirement System (FRS) – Pension or Investment Plan 457 Deferred Compensation County matches up to $2,000 a year General Description Broward County’s Greater Fort Lauderdale Convention & Visitors Bureau (Visit Lauderdale) is seeking an experienced, strategic and innovative GFLCVB Manager (Marketing) to serve as a key leader within the marketing team. This role will oversee the execution of integrated destination marketing initiatives, manage the agency of record, ensure contractual deliverables are achieved, and help drive measurable visitation to Greater Fort Lauderdale. Reporting directly to the Vice President of Marketing, this individual will act as a trusted partner who can independently lead projects, anticipate business needs, and transform strategy into flawless execution. The ideal candidate is equal parts strategist, project manager, marketer, communicator and innovator. They possess a deep understanding of destination marketing, consumer behavior, and tourism trends, while embracing emerging technologies and marketing solutions to improve efficiency and campaign performance. Develops and implements a business development and/or public relations plan; works under general supervision, independently developing work methods and sequences. Minimum Education And Experience Requirements Requires a Bachelor's degree from an accredited college or university with major coursework in marketing, business, communications, journalism, hospitality or closely related field. Requires four (4) years in marketing, journalism, business communications or closely related experience. Requires one (1) year of supervisory experience. Special Certifications and Licenses None. Preferences Master's degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field. Five to seven years of progressively responsible marketing experience, preferably within destination marketing, tourism, hospitality, travel, entertainment, or consumer brands. Demonstrated experience managing creative, media, digital, or integrated marketing agencies. Strong knowledge of destination marketing principles, tourism consumer behavior, and travel purchasing decisions. Experience with audience segmentation, CRM strategies, marketing analytics, and performance reporting. Strong financial acumen with experience managing six- and seven-figure marketing budgets. Excellent presentation, communication, and stakeholder management skills. Highly proficient with project management platforms, digital marketing technologies, marketing automation tools, applications, and analytics platforms. Knowledge of Broward County’s tourism assets, cultural districts, neighborhoods, attractions, events, and hospitality industry is strongly preferred. Bi-lingual, ability to read, write and speak English & Spanish fluently. Certified Destination Management Executive (Destinations International).

SCOPE OF WORK

Serve as the primary day-to-day manager of the agency of record, ensuring campaigns are delivered on time, within budget, and aligned with Visit Lauderdale’s strategic objectives. Lead the planning, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and shared media. Develop audience segmentation, buyer personas, and go-to-market strategies that drive awareness, visitation, and economic impact. Analyze campaign performance, visitor insights, industry trends, and market research to identify opportunities and continuously improve marketing effectiveness. Partner closely with internal departments, agency partners, and external stakeholders to ensure marketing initiatives support organizational priorities. Manage marketing budgets, campaign timelines, contracts, purchase orders, and reporting while maintaining strong fiscal accountability. Identify and implement emerging marketing technologies and innovative consumer engagement strategies that improve productivity and campaign results. Ensure brand consistency across all consumer touchpoints while protecting and strengthening the Visit Lauderdale brand. Develop executive-level presentations, campaign recaps, and strategic recommendations supported by performance data. Monitor tourism, hospitality, airline, competitive destination, and consumer travel trends to proactively adjust marketing strategies. Build collaborative relationships with local tourism partners, attractions, municipalities, hotels, and cultural organizations to identify storytelling and promotional opportunities. Manage multiple high-profile initiatives simultaneously while maintaining exceptional attention to detail and meeting aggressive deadlines. Performs related work as assigned. Note: In the event of a disaster (hurricane, etc.) all Broward County employees become emergency workers. This position will assist in various emergency functions as assigned before, during, and after a disaster. This includes, but is not limited to, working at a general population shelter during a hurricane. Competencies Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals. Clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions. Tech Savvy: Anticipates and adopts innovations in business-building digital and technology applications. Investigates technologies to learn some cutting-edge best practices. Uses digital/social media to benefit the team and add value to the work being done; understands how to avoid misuse of these tools. Cultivates Innovation: Creates new and better ways for the organization to be successful. Demonstrates openness to new ideas and ways of looking at things; suggests new and useful ideas or solutions. Learns innovative methods, tools, and technology and applies them to work tasks. Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Takes timely action on important or difficult issues. Identifies and pursues new opportunities that benefit the organization. Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. Adopts a sequence of activities that allows for optimal efficiency and effective coordination with others. Makes skillful use of resources and support to deliver efficient, high-quality work. Ensures Accountability: Holds self and others accountable to meet commitments. Holds self to high standards and consistently honors policies, procedures, and work requirements. Scrupulously ensures all work is correct. Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing. Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Shares insight into the purpose of the work, involves others appropriately and gives them credit for their contributions. Praises the successes of others. Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action. Explicitly articulates the core purpose of own work and consistently acts in alignment with that. Finds unique ways to contribute to the organization's vision and to the workgroup's mission. Work Environment Physical Demands Physical demands refer to the requirements for physical exertion and coordination of limb and body movement. Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations. Unavoidable Hazards (Work Environment) Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken. County Core Values Collaborates: Building partnerships and working collaboratively with others to meet shared objectives. Customer focus: Building strong customer relationships and delivering customer‑centric solutions. Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity. Values differences: Recognizing the value that different perspectives and cultures bring to an organization. Americans With Disabilities Act (ADA) Compliance Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at View phone number on click.appcast.io or email View email address on click.appcast.io to make an accommodation request. County-wide Emergency Responsibilities During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned. County-wide Employee Responsibilities All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies. All Broward County employees must establish and maintain effective working relationships with the general public, co‑workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression. Copyright © 2025 Korn Ferry. ALL RIGHTS RESERVED #J-18808-Ljbffr Broward County Government