Digital Marketing Director

Our client is an established premium consumer brand with a strong international presence and more than 30 years of heritage. As the company continues to invest in ecommerce and digital growth, they are seeking a Director of Digital Marketing to join their Miami headquarters. This leader will own the client’s digital marketing strategy, driving ecommerce growth, customer acquisition, retention, performance marketing, SEO, analytics, and digital innovation. The ideal candidate combines strategic leadership with hands-on execution and has experience leveraging AI, automation, and emerging marketing technologies Key Responsibiliti esDevelop and execute an integrated digital marketing strategy focused on ecommerce growth, customer acquisition, retention, and brand awarenes s.Lead paid media across Meta, Google, TikTok, Pinterest, affiliate, retargeting, and emerging channel s.Manage digital marketing budgets and optimize performance across ROAS, CAC, conversion, revenue, and customer lifetime valu e.Lead SEO and organic growth strategies across search, content, social discovery, and emerging AI-powered searc h.Drive customer acquisition and lifecycle marketing across email, SMS, CRM, segmentation, personalization, and automatio n.Partner with Ecommerce to improve conversion rates, average order value, product discovery, and the overall digital customer experienc e.Build structured testing strategies across creative, audiences, messaging, landing pages, offers, and customer journey s.Leverage AI and marketing technology to improve targeting, personalization, forecasting, content development, reporting, and campaign efficienc y.Oversee platforms including Shopify, Klaviyo, Google Analytics 4, CRM, attribution, and personalization tool s.Develop dashboards and reporting that translate digital performance into actionable business insight s.Lead and develop the digital marketing team while partnering closely with Creative, Ecommerce, Merchandising, Sales, and Executive Leadershi Ideal Backgro undSenior-level digital marketing experience within a consumer, ecommerce, retail, fashion, lifestyle, or similarly brand-driven environme nt.Strong experience across performance marketing, ecommerce, customer acquisition, retention, SEO, and analyti cs.Proven ability to manage digital budgets and drive measurable revenue grow th.Experience with AI, automation, marketing technology, and data-driven optimizati on.Strategic leader who is equally comfortable being hands-on and executing in a fast-paced environme #J-18808-Ljbffr