Audience Development Manager

Description POSITION OVERVIEW This is a full-spectrum audience development role. You will own the grow the subscriber lifecycle: carrier routes, postal mail, and digital membership acquisition and retention. You’ll work directly with our Publisher and leadership team to build sustainable audience growth that supports the long-term health of community journalism. SCHEDULE Monday – Friday: 40-50hrs a week Schedule options: 2:00pm-10:00pm or 4:00am – 1:00pm Requirements What You’ll Do Lead all print circulation operations including carrier force management, route optimization, and postal/mail distribution Drive digital membership acquisition, retention, and churn reduction across our properties Develop and execute subscriber growth strategies for both print and digital audiences Manage relationships with distribution contractors and USPS partners Analyze circulation data and present actionable reporting to executive leadership Collaborate with editorial, advertising, and marketing teams to align content strategy with audience goals Build and mentor a small but high-performing circulation and audience team What We’re Looking For 5 years of newspaper circulation or audience development experience, ideally at a daily or multi-property operation Demonstrated experience managing both a carrier force AND postal/mail distribution Hands‑on digital subscription and membership experience — you understand acquisition funnels, churn, and lifetime value Strong analytical skills; comfortable with circulation audit data (AAM/CAC a plus) A leader who can work independently and roll up their sleeves Passion for community journalism and local media About Us We are a growing, family‑owned group of community news properties with roots stretching back over 140 years. We believe local journalism matters — and we’re investing in it. We are growing, stable, and mission‑driven. Our properties serve loyal, engaged communities across the Southwest, and we’re looking for a leader to grow our audiences across every channel. To Apply Send your resume and a brief note about your circulation philosophy to View email address on click.appcast.io. We respond to every qualified applicant. #J-18808-Ljbffr