Head of Member Growth & Acquisition
Confidential
Head of Member Growth & Acquisition
About the Company
Innovative digital health company
Industry
Hospital & Health Care
Type
Privately Held
Founded
2018
Employees
201-500
Funding
$101-$200 million
Categories
- Electronics
- Manufacturing
- Health Care
Specialties
- health
- ai
- and machine learning
About the Role
The Company is seeking a Head of Member Growth and Acquisition to take ownership of the strategy and execution of a next-generation member acquisition experience. The successful candidate will be tasked with building and scaling a modern, AI-driven acquisition engine that is capable of consistently identifying and engaging with individuals who can benefit from the company's services. This hands-on, builder role involves determining the right target audience, designing and running effective campaigns, and significantly impacting registration and customer acquisition costs. The Head of Member Growth and Acquisition will be responsible for end-to-end member acquisition, from identifying high-potential populations to driving registration and early activation, and will be expected to run bold experiments across the acquisition funnel, including various outreach methods and optimization of the signup flow. Applicants for the Head of Member Growth and Acquisition position at the company should be prepared to own the entire member acquisition process and to build a robust acquisition machine that includes segmentation, targeting, channel strategy, and measurement frameworks. The role requires a proactive approach to experimentation, the ability to adopt and integrate emerging AI tools, and a commitment to turning successful strategies into scalable systems. The ideal candidate will have a strong background in performance analysis, be adept at building and maintaining dashboards, and have a proven track record of evaluating and optimizing marketing experiments. A deep understanding of personalization, targeting, and creative generation in the context of member acquisition is essential, as is the ability to work with cross-functional teams to drive the company's growth objectives.
Travel Percent
Less than 10%
Functions
- Marketing
- Data Management/Analytics
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