Admissions Coordinator

Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicant's skills and experience. Role is also eligible for monthly and quarterly commission opportunities. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Responsibilities

This position is responsible for following Brookdale referral processes as well as acceptance guidelines to improve occupancy level and revenue production of the community. This includes managing pre-admission and admission processes and completing all activities required for an admission. Represents the community and increases awareness through participation in outside events and professional groups. Partners with community team to execute business development strategies to generate referrals.

1. Drives community occupancy to achieve and exceed goals.
2. Manages sales/admission process by assisting prospective residents, their family members, referral sources and/or advisors in, the decision making process by understanding their needs and educating them about the skilled services that Brookdale provides and how we can meet their needs. Responds promptly to every phone call, electronic referral or walk-in inquiries from all referral sources.
3. Conducts visits for patients, families utilizes Brookdale's selling techniques and tools.
4. Utilizes established sales processes, systems (including referral portals, PacIQ and PCC CRM/ Document Manager and forms for sales to perform job duties, tracks all inquiries and referrals via company approved systems and keeps information updated for tracking/trending referrals, conversion ratios and reasons for non-admittance as well as utilization of Green, Yellow and Red acceptance criteria.
5. Keeps Interdisciplinary Care Team and key associates updated on the status of all prospective admissions. Articulates incoming admissions during stand up, their care needs, any equipment needs and personal connections. Updates team on estimated time of arrival.
6. Room Readiness- Ensures all rooms are prepared for admissions with appropriate setup, working equipment, and overall cleanliness.
7. Works with Healthcare Liaison and monitors conversion ratios by payer and analyzes data to prepare weekly and monthly reports for community meetings. Provides frequent performance information to management. (IF community is larger and there is an Admission Director, the Director would be required to complete this task).
8. Maintains working knowledge of payer sources and insurances and utilizes them effectively to maximize revenue and expedite admissions.
9. Completes business develop sales calls as assigned and participate in external events.
10. Develops and maintains relationships with and generates leads through residents, family and professional referral sources on a daily/weekly basis. Provides and conducts visits about skilled services, programs and outcomes, market advantages, availability and other relevant information to meet the needs of prospective referral sources and community groups.
11. Effectively managed skilled bed availability.
12. Establishes positive customer service experience from initial point of contact through admission and transition to care team.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and Experience
High School Education or Equivalent is required, College Degree from an accredited university in a related field is preferred or equivalent combination of experience and education is required. A minimum of two to five years of experience in health care environment working with seniors is require, preferably skilled nursing.


Certifications, Licenses, and Other Special Requirements
Frequent car travel requires the incumbent to possess and maintain a valid drivers' license. Computer skills, specifically in Microsoft Office is required.

Management/Decision Making
Applies existing guidelines and procedures to make a variety of decisions with a department. Uses sound judgment and experience to solve moderately complex problems based problems based on precedent, example reasonableness or a combination of these. Able to effectively communicate complex issues across inter-departmental lines to gain consensus.


Knowledge and Skills
Has a working knowledge of a skill or discipline that requires basic analytic ability. Has an overall understanding of the work environment and process. Has working knowledge of the marketing strategy and tactics, sales techniques, and sales control systems. Knowledge of Medicare, Medicaid regulations to include applicable processes for the product lines being sold. Knowledge of Medicare Advantage Contracts and other payers. Knowledge of state and federal regulations impacting or directing the delivery of services. Ability to operate personal computers and related software. Ability to effectively manage time, tasks and projects in a dynamic environment is required. Ability to build trust and act honestly in relationships with others. Ability to assess and understand customers' expectations, needs and circumstances. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity. Ability to effectively listen and communicate verbally and in writing is essential.

Physical Demands and Working Conditions

• Standing
• Requires interaction with co-workers, residents or vendors
• Walking
• Sitting
• Occasional weekend, evening or night work if needed to ensure shift coverage.
• Use hands and fingers to handle or feel
• On-Call on an as needed basis
• Reach with hands and arms
• Possible exposure to communicable diseases and infections
• Talk or hear
• Exposure to latex
• Ability to lift: Up to 25 pounds
• Possible exposure to blood-borne pathogens
• Possible exposure to various drugs, chemical, infectious, or biological hazards
• Requires Travel: Frequently
• Vision

Brookdale is an equal opportunity employer and a drug-free workplace.

About Us

Brookdale is a Great Place to Be :

• Gracious hospitality and neighborliness for our residents and families.
• Home-like feel and all-around comfort for residents and visiting family members.
• Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.