Senior Manager, Paid Search - Casino
$140k - $165kFull-time
Fanatics Betting & Gaming
Role Description
Fanatics Betting & Gaming is seeking a results-driven Senior Performance Manager, Search (OC) to own paid search strategy, execution, and optimization for the Online Casino (OC) business. This role will be responsible for scaling casino customer acquisition and reactivation while maintaining efficient payback, strong campaign quality, and compliant execution across all live casino jurisdictions.
The ideal candidate brings deep paid search expertise, rigorous analytical discipline, and a strong understanding of how search demand connects to casino product discovery, promotions, brand growth, seasonality, and customer value. This individual will partner closely with the Director of Search, agency partners, platform representatives, Casino Marketing, Product, Creative, Analytics, Compliance, and Finance.
- Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino.
- Build and refine campaign structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand.
- Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support new depositor, redeposit, active customer, revenue, and payback goals.
- Optimize campaigns against OC-specific economics including CAC, CPA, first deposit quality, net gaming revenue, retention value, payback, and lifetime value.
- Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
- Partner with Casino Marketing, CRM, Product, Creative, Brand, and Promotions teams to align search activity with game launches, offer calendars, market priorities, and customer lifecycle initiatives.
- Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
- Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
- Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
- Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks.
- Monitor competitor activity, casino search trends, state-level demand, jackpot moments, and product seasonality to identify growth opportunities.
- Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC search portfolio.
Qualifications
- 6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role.
- Strong hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign management tools.
- Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
- Experience building campaigns, analyzing query-level performance, optimizing bid strategies, and developing structured testing roadmaps.
- Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
- Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
- Strong presentation skills across internal and external stakeholders.
- Experience in online casino, sports betting, gaming, fintech, subscription, marketplace, or other regulated performance marketing environments preferred.
- Detail oriented, deadline focused, observant, adaptable, and innovative.
- Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.
Salary Range
$140,000 - $165,000 USD
Candidate Privacy Policy
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Vacancy posted 10 hours ago
Similar jobs that could be interesting for youBased on the Senior Manager, Paid Search - Casino in Remote vacancy
$110k - $150k
Medium is seeking a dedicated professional to lead paid search strategies and manage complex enterprise accounts in New York. The role offers a remote-first culture along with unlimited PTO, an annual salary between $110,000 and $150,000, and various other benefits including...SeniorRemote job- ...Senior Paid Search Manager If you're a search-savvy marketer who's passionate about all things paid, this job just might be for you. As a Senior Paid Search Manager at Nebo, not only will you get to sink your teeth into challenging campaigns that will grow your career...SeniorWork at officeLocal areaRemote work
Nebo
Atlanta, GA1 day ago - Senior Manager, Search Engine Marketing - Corporate Las Vegas Las Vegas, NV, United States Job Description... ...on search engine marketing (SEM) and paid search campaigns. This role drives... ...to Medium office environment Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant...SeniorFull timeWork at officeLocal areaShift workAfternoon shift
- ...Jellyfish Paid Search Role At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about... ...setup, monitoring, optimisation, and performance analysis. Manage the production and presentation of client-facing reports and studies...SeniorTemporary workRemote workFlexible hours
Jellyfish Digital Group Limited
New York, NY4 days ago $84k - $100k
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Paid Search B2B based in the United States. This role offers the opportunity to lead paid search strategy for complex B2B enterprise...SeniorFull timeTemporary workWork at officeRemote workFlexible hours$84k - $100k
The Role We're seeking an experienced Senior Paid Search Manager to lead strategy and execution across sophisticated enterprise accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will serve as a strategic partner to clients, helping...SeniorFull timeTemporary workWork at officeLocal areaRemote workFlexible hours$140k - $165k
Role Description Fanatics Betting & Gaming is seeking a results-driven Senior Performance Manager, Search (OSB) to own paid search strategy, execution, and optimization for the Online Sportsbook business. This role will be responsible for scaling high-intent customer acquisition...SeniorFull timeShift workFanatics Betting & Gaming
Remote10 hours ago$150k - $180k
Role Description Talkiatry is seeking a Senior Manager to own Paid Search, one of our largest and most strategically important patient acquisition channels. This role is responsible for improving acquisition efficiency and scaling patient volume through value-based optimization...SeniorFull timeRemote workFlexible hoursShift workTalkiatry
Remote5 days ago$85k - $110k
...education, fashion, wellness, and luxury across all channels: paid search, paid social, SEO, programmatic, creative, and affiliate.... ...Do Own paid search performance. No hand-holding. You will manage campaigns across a diverse client base, identify growth opportunities...SeniorWork at officeRemote work- ...Description Go Fish is seeking a Sr. Director, Paid Search to lead strategy, performance, and... ..., automation-driven landscape. As a senior leader, you’ll oversee team performance,... ...Development ~Lead, mentor, and develop Managers, Sr. Managers, and Directors ~Design...SeniorFull timeShift work
- Role Description Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently...SeniorFull time
$50 - $90 per hour
Role Description Blend is looking for an experienced paid search expert to work alongside our director of paid search helping grow revenue... ...for their experiences. Your role will be focused on management and execution in paid search ad accounts inside of the broader...SeniorHourly payFull timePart timeFor contractorsWork at officeRemote workBlend Travel Marketing
Remote2 days ago- ...& Gaming is seeking a results-driven Senior Social Media Planner / Buyer (OC) to lead paid social planning, buying, execution, and optimization for the Online Casino business. This role will be responsible for building and managing performance‑driven paid social campaigns...SeniorRemote jobFull timeSeasonal work
$84k - $100k
Role Description We're seeking an experienced Senior Paid Search Manager to lead strategy and execution across sophisticated enterprise accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will serve as a strategic partner to clients,...SeniorFull timeTemporary workRemote workFlexible hoursWpromote
Remote14 hours ago$84k - $100k
...This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Paid Search B2B based in the United States. This role offers the opportunity to lead paid search strategy for complex B2...SeniorRemote jobFull timeTemporary workWork at officeFlexible hoursjobgether
United States3 days ago- ...Senior Paid Media Specialist We're looking for a hands-on Senior Paid Media Specialist to... ...About the Role Strategy & Agency Management Architect and own our paid media agency... ...and optimize paid media budgets across search, social, and display channels (Meta, Google...SeniorLocal areaRemote work
LanceSoft
United States4 days ago $95.95k - $124.74k
...Publicis Commerce. Overview We're looking for a Senior Manager, Retail Search to work in a hybrid remote capacity from one of the Mars... ...best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or...SeniorTemporary workFreelanceWork at officeLocal areaImmediate startRemote workWorldwideFlexible hoursPublicis Groupe Holdings B.V
Bentonville, AR5 days ago- hurra.com™ ist eine führende Digital-Marketing-Agentur im DACH-Raum und sucht einen Senior Paid Search Consultant (m/w/d). Du wirst für internationale Kunden tätig sein und bist verantwortlich für die strategische sowie operative Steuerung von Search-Kampagnen. Ideale...SeniorRemote job
$80k - $90k
Integrated Specialty Coverages, LLC is looking for a Senior Channel Specialist in Paid Search & Affiliate Marketing to join their Remote Marketing Team. This role involves managing paid search campaigns, assisting with affiliate marketing, and ensuring campaign performance...SeniorRemote job- ...primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems. EAH is seeking a Manager, paid Search that has a demonstrated track record of success managing complex Paid Search campaigns and is ready to define, plan and...Internship
Enthusiast Auto Holdings
Wadsworth, OH3 days ago $153.77k - $171.86k
Role Description We are seeking a Sr. Manager, Paid Search to achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program. This person will be responsible for exceeding patient starts targets within a...SeniorFull timeLive inCurrently hiringRemote workHome officeRula
Remote6 days ago$65k - $80k
...opportunities. Discover your purpose. Embrace innovation. Experience . Job Description Real Chemistry is looking for a remote Manager, Paid Search to join its integrated growing Activation team! This role will be focused on Paid Search – overseeing and crafting tactical...Local areaRemote workReal Chemistry
Lambertville, NJ4 days ago- Salesforce is seeking a Senior Manager, Global Search Engine Marketing to own the global paid search strategy across all markets. You’ll define SEM strategies, build AI-powered workflows, and collaborate with SEO and Product teams to optimize results. Ideal candidates will...SeniorWork at officeRemote work
- Citigroup Inc. is looking for a Paid Search Associate Director to lead the execution of paid search campaigns in the U.S. Consumer Cards Paid Media team. In this senior role, you will oversee campaign delivery, manage a dedicated team, and leverage AI to improve performance...SeniorRemote work
- Weedable, Inc is seeking a Search & Performance Senior Manager (Remote) to lead their paid search strategy across Google Ads and Microsoft/Bing. This role involves managing budget pacing, optimizing user acquisition, and collaborating with creative and lifecycle teams to...SeniorRemote job
- Weedmaps seeks a Search & Performance Senior Manager to lead strategy and execution across Google Ads and Microsoft/Bing. You will own the performance... ...managing substantial budgets. With 5-8 years of experience in paid media, you’ll demonstrate expertise in metrics like CPA...SeniorRemote job
- ...in data-driven growth strategies across paid media channels. The team works with a... ...strategy. Job Summary We are seeking a Senior PPC Manager with deep expertise in Google Ads and paid... ...campaigns across Google Ads (Search, Display, Performance Max) and Meta Ads...SeniorRemote workFlexible hours
- Basware is seeking an experienced Senior Paid Search Strategist to join their marketing team in a fully remote role. This contractor position focuses on managing and optimizing Basware's global paid search program, primarily via Google Ads. The ideal candidate will drive...SeniorRemote jobContract workFor contractors
- Weedmaps77 is hiring a Search & Performance Senior Manager to lead their highest-intent acquisition platforms across Google Ads and Microsoft/Bing. This... .... Candidates should have 5-8 years of experience in paid media, with proven success in managing significant budgets...SeniorRemote job
$140k - $170k
Join to apply for the Senior Manager, Search Engine Marketing role at Alloy Health Base pay range $140,000.00/yr - $170,000.00/yr Opportunity for... ...pivotal inflection point. You'll have the autonomy to shape paid search strategy from the ground up—building the systems,...SeniorTemporary workRemote workFlexible hoursDay shift
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Manager, Paid Search - Casino. Be the first to apply!
Related searches
- senior game producer Remote
- senior electronic design engineer Remote
- senior robotics software engineer Remote
- senior java software engineer Remote
- senior specialist Remote
- senior director corporate development Remote
- senior software test engineer Remote
- sr project engineer Remote
- sr. hr generalist Remote
- senior director clinical development Remote