Paid Search Senior Manager

Role Description

Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy.

You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration.

What You'll Do

• Client Leadership & Strategy
  • Serve as the primary point of contact for paid search clients
  • Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms
  • Align paid search initiatives with broader business goals and integrated media strategies
  • Proactively identify growth opportunities and recommend new tactics, tests, and investments
• Campaign Management & Optimization
  • Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics
  • Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements
  • Ensure campaigns are pacing effectively against budgets and performance targets
  • Continuously test and iterate to improve efficiency, scale, and incrementality
• Budgeting & Pacing
  • Manage budgets across accounts with a strong focus on accuracy and performance
  • Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals
  • Forecast performance and investment needs based on historical data and trends
• Measurement & Reporting
  • Own reporting cadence and performance communication with clients
  • Translate campaign data into clear, actionable insights tied to business outcomes
  • Leverage tools like GA4, platform reporting, and CRM data to inform strategy
  • Develop narratives that go beyond metrics to explain impact and next steps
• Cross-Channel Collaboration
  • Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy
  • Contribute to integrated media planning and holistic performance strategies
  • Identify opportunities where search can support or amplify other channels

Qualifications

• Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience
• Experience managing budgets, pacing, and performance across multiple accounts
• Proven ability to own client relationships and communicate performance effectively
• Deep understanding of search tactics including keyword strategy, bidding, and automation
• Analytical mindset with the ability to turn data into actionable insights
• Experience with GA4 and/or CRM integrations is a plus
• Google Ads and Microsoft Ads certifications preferred
• Clear and confident communicator in client-facing and internal environments
• Ability to explain performance trends, testing insights, and optimization strategies in a digestible way
• Strong organizational skills and ability to manage multiple deadlines and priorities
• Collaborative, proactive, and solutions-oriented mindset
• Strong attention to detail

What Success Looks Like

• You confidently own client relationships and are seen as a trusted strategic partner
• Campaigns consistently meet or exceed performance and efficiency goals
• Budgets are paced accurately with proactive adjustments and clear forecasting
• Reporting is insightful, actionable, and tied to business impact
• You drive continuous improvement through testing and innovation

Bonus Qualifications

• Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)
• Prior experience mentoring junior team members or contributing to internal best practices
• Experience with offline conversion tracking and/or eCommerce platforms (Shopify, WooCommerce, etc.)
• Previous agency experience
• Experience with TrueClicks
• Experience with Funnel and data automations + proficient in excel