Marketing Specialist

(Houston, Texas): Flexicrew Technical Services (FTS) is seeking a detail-oriented Marketing Analytics & Operations Specialist to support data-driven marketing and business decisions. This role combines marketing analytics, sales operations, CRM administration, business intelligence, and performance reporting to improve marketing effectiveness, lead generation, account engagement, and revenue attribution. Develop and maintain recurring marketing performance reports and dashboards to measure campaign effectiveness and identify opportunities for optimization. Analyze marketing funnel performance from initial inquiry through opportunity creation, tracking lead generation, conversion rates, pipeline contribution, and revenue influence. Monitor and report on key performance indicators (KPIs) related to website traffic, social media engagement, campaign performance, and customer engagement. Consolidate, analyze, and interpret marketing and sales data to deliver actionable insights and recommendations for strategic decision-making. Serve as a power user of HubSpot and Microsoft Dynamics 365, supporting CRM administration, reporting accuracy, data quality, and system effectiveness. Monitor CRM data integrity, including duplicate records, lifecycle stages, segmentation, scoring models, audience lists, and reporting consistency. Collaborate with external marketing technology partners to optimize CRM functionality, reporting capabilities, and marketing operations. Design and maintain interactive dashboards, KPI scorecards, and business intelligence tools that provide visibility into lead generation, conversion rates, campaign performance, pipeline contribution, customer engagement, and forecasting. Automate recurring reports and data processes where possible to improve efficiency, accuracy, and accessibility. Support Account-Based Marketing (ABM) initiatives by identifying target accounts, analyzing account engagement, measuring campaign effectiveness, and developing performance reports. Partner with sales leadership and external agency partners to refine account targeting strategies and improve ABM performance. Analyze customer journeys, conversion paths, marketing channels, campaigns, and content assets to evaluate attribution and identify opportunities to improve marketing ROI. Collaborate with sales leadership to improve visibility into lead and opportunity progression, support lead scoring, and analyze territories, industries, and target accounts. Provide ongoing analytical support and recommendations to strengthen sales and marketing alignment and overall business performance. Requirements/Skills Bachelor's degree in Marketing, Business, Analytics, Statistics, Information Systems, or a related discipline. Minimum of three years of experience in marketing analytics, marketing operations, CRM administration, business intelligence, or a related field. Experience with HubSpot, Microsoft Dynamics 365, or comparable customer relationship management (CRM) platforms. Strong Microsoft Excel skills and experience developing reports, analyzing datasets, and interpreting business performance metrics. Experience creating dashboards, KPI scorecards, and data visualizations to communicate performance trends and business insights. Strong analytical, critical-thinking, and problem-solving skills, with the ability to translate complex data into actionable recommendations. Excellent written and verbal communication skills, including the ability to present analytical findings to non-technical stakeholders. Strong organizational skills and attention to detail, with the ability to manage multiple priorities and maintain data accuracy. Ability to collaborate effectively with marketing, sales, and external agency partners. Experience with Power BI preferred. Knowledge of marketing attribution models and revenue attribution methodologies preferred. Experience supporting Account-Based Marketing programs preferred. Familiarity with B2B industrial manufacturing, technical sales, or related business environments preferred. Physical Requirements Ability to work in an office or remote work environment, as applicable, while performing computer-based analytical and administrative tasks. Ability to sit for extended periods while using a computer and reviewing reports, dashboards, and datasets. Ability to operate a computer, keyboard, telephone, and other standard office equipment. Ability to communicate effectively with colleagues, management, and external partners through verbal, written, and electronic communication. Ability to maintain concentration and attention to detail while analyzing data, preparing reports, and managing multiple assignments. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Equal Opportunity Statement Flexicrew Technical Services is an Equal Opportunity Employer; employment with FTS is governed on the basis of merit, competence, and qualifications. Employment or consideration will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status. #J-18808-Ljbffr Flexicrew Technical Services