Digital Art Director (San Francisco)

Who We AreTatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.Job SummaryTatcha is a modern luxury Japanese skincare brand. Our purpose: to inspire self-love as a quiet, lasting revolution. We are seeking a Digital Art Director who understands that luxury is not a category — it is a standard. This role is responsible for shaping the visual language of the brand across all digital touchpoints: e-commerce, paid media, email, and beyond. You will translate brand strategy into imagery, motion, and experience that feels considered, elevated, and unmistakably ours.Key ResponsibilitiesCreative Direction & Visual IdentityOwn the digital expression of the brand across all owned and paid channels, ensuring visual consistency and creative excellence at every touchpointDevelop and evolve the brand's digital design system — typography, color, imagery, motion, layout — within established brand guidelinesArt direct photography and video shoots for digital use, including e-commerce, campaigns, and social contentPartner with the brand creative team to ensure digital executions uphold and extend the brand's luxury positioningCampaign & Content DevelopmentLead visual concepting for digital campaigns, from seasonal launches to always-on content, KSM and promo, ensuring each execution is strategically grounded and creatively distinctiveTranslate campaign briefs into cohesive visual narratives that work across formats and platformsDirect external agencies, photographers, retouchers, and production partners with clear creative vision and precise feedback E-Commerce & UXCollaborate with the digital product and UX teams to ensure the brand experience on-site is as considered as the brand experience everywhere elseArt direct product and lifestyle imagery with an understanding of how visuals perform in a commerce context — conversion and beauty, not beauty at the expense of conversionTeam & ProcessMentor and guide junior designers (a small digital team-up to 4), modeling a standard of craft and intentionalityPartner with project management to scope creative timelines realistically and protect the quality of the workParticipate in creative reviews with senior stakeholders, presenting work with clarity and convictionWho You AreYou have an instinct for what luxury looks like — and what it doesn't. You know the difference between beautiful and elevated, and you hold that line even under deadline pressure. You are as comfortable in a brand strategy conversation as you are in a Figma file. You give feedback with specificity and receive it with openness. You care about the work.Qualifications6–10 years of design experience, with at least 3 years in an art direction or senior design role. Beauty experience is a plusA portfolio that demonstrates luxury fluency — work that is restrained, intentional, and visually sophisticatedDeep proficiency in Adobe Creative Suite; motion and video editing experience strongly preferredExperience art directing photo and video productions, on-set and in postStrong understanding of digital design principles across web, email, and social platformsProven ability to work cross-functionally and manage multiple projects simultaneously without sacrificing qualityA discerning eye, a strong point of view, and the professional maturity to advocate for great workThe DetailsThe expected base salary range for this position is $150,000 to $160,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at View email address on apply.placed-app.com and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment. Equal Opportunity Employer/Protected Veterans/Individuals with Disability.Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at View email address on apply.placed-app.com: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.