Marketing Analyst

Job Title

Location: Reston, VA (Currently Remote)

Clearance: Public Trust

Job Role/Responsibilities:

• Work cross-functionally to guide message testing efforts that provide actionable insights that will inform creation and optimization of ongoing communication campaigns and messaging.
• Work with provided creative content and target audience parameters to create, execute, and report on message testing campaigns on social media.
• Ensure adherence to strict guidelines regarding naming conventions, quality checks and reporting.
• Monitor testing performance and guide analysts to prepare data and initial insights as needed.
• Work with stakeholders to assist with messaging and creative creation.
• Coordinate with stakeholders to ensure tests inform ongoing communication campaigns and content creation cycles.
• The individual should be adaptable, comfortable in matrixed environments and be able to work collaboratively with team members.
• Should also have robust experience in paid social advertising implementation across multiple digital platforms and experience with content testing.

Skills/Exp:

• Digital marketing
• Advertising design and development
• Social media

Preferred Skills:

• Individual should have: robust experience in paid social advertising campaign implementation across multiple digital platforms, in particular on Facebook;
• Ability to identify new social platforms, digital trends and tools, and media channels; as well as familiarity across social media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, Google AdWords/Display Should be creative, self-driven, adaptable, and thrive in a fast-paced office environment

Required:

Bachelor Degree 2-3 years of experience in marketing Clearance: Public Trust