Growth Marketing Manager

About UsAt RPS, were solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power lineand cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities.Were mission-driven, impact-focused, and yeswere as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters.The JobWere looking for a Growth Marketing Manager to join our team in Woodland, CA and help more people access clean, reliable waterwithout relying on fossil fuels or costly infrastructure. If you love solving real-world problems, supporting independent communities, and being part of something that actually makes a difference, youll feel right at home here.This role owns demand generation infrastructure, entailing paid acquisition, funnel tracking, CRM automations, lead scoring and revenue operations alignment. This is a hands-on leadership role. Youll think strategically and execute decisively.Essential job duties:PrimaryOwn and manage full-funnel customer acquisition and retention strategy across paid, organic, and lifecycle channels for all RPS brands. Lead performance marketing, lifecycle marketing, CRO, and demand generation initiative while partnering cross-functionally to maximize growthOwn channel strategy, budget allocation, performance optimization and agency/vendor management across all growth-driving channels, including but not limited to ecommerce, paid media, affiliates, email/SMS, lifecycle marketing and emerging acquisition channelsLead conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, funnel analysis, checkout optimization, and customer behavior insights to improve conversion at each funnel stage with Director of Sales & Marketing, partnering with Brand on landing pages and campaign performanceManage and direct the email and marketing automation program and website management in partnership with the Brand & Content team, setting priorities and coordinating acquisition and retention effortsTrack, forecast, and report on growth KPIs, including but not limited to Revenue, CAC, LTV, conversion rate, and channel ROI, ROAS, including dashboards that connect marketing to revenue (MER) and clear performance benchmarksTeam LeadershipManage and develop direct reports and outside contractors, as relevantSet clear goals and performance expectations for team membersProvide feedback that elevates quality and strategic thinkingBuild scalable processes for planning, production and approvalsSupporting OperationsStrategy and execution oversight for Google Ads and paid channels, including budget allocation and optimization and CPA/CAC/ROAS performance trackingLead scoring framework development and refinementCRM automation strategy and execution, lead flowFunnel tracking and attribution modelingDatabase hygiene and lifecycle managementBalance different conversion types to ensure leads, phone calls and ecom salesWhat You BringYou're excited about work that directly impacts peoples lives and our planet. Whether you're tech-savvy, customer-obsessed, mechanically inclinedor all threeyou bring curiosity, team collaboration, and a strong sense of purpose to the table.You might be a great fit if you:Bachelors degree in Marketing, Business, related field and/or equivalent work experienceHave experience 3-8+ years in growth, performance marketing, acquisition marketing, ecommerce marketing, or digital marketing roles within a DTC/e-commerce brandHands on experience with Google Ads, Meta ads, Shopify, GA4Strong understanding of attribution, incrementality, media buying, conversion optimization, ecommerce growth strategy, and customer lifecycle marketingDeep CRM and automation experience (HubSpot, Salesforce, ZenDesk, etc.)Strong analytical skills and comfort with attribution modelingExperience managing direct reports, agencies, contractors and cross functional collaborationHave a bias toward experimentation and measurable impactCan troubleshoot creatively and think like a customerBelieve in rural resilience and clean technologyWant to be part of a team where mission isnt a buzzwordits the reasonWhy Youll Love Working HereComprehensive Benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance.Unique Perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.Vibrant Culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.Work-Life Balance: We operate Monday through Friday, keeping weekends sacred for rest and family time.We know great candidates sometimes dont tick every boxif youre excited about the role and our mission, wed still love to hear from you.
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