Principal Product Manager - Creative Insights

Job Description PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation. As Product Manager Principal on our Creative Insights team, you will lead innovative solutions for our marketing technology platform, Alli. You will be responsible for product management within the Alli Insights Pillar, delivering data‑driven products that empower marketers to make better, faster, data‑informed decisions. Working closely with the Creative and Media teams, you will help create the product strategy and the long‑term product and feature roadmap for the entire product category. You will also collaborate with Engineering, Sales, Marketing, external partners, and customers to advocate our product, maximize its potential, and lead it to market success. Responsibilities Use data‑driven approach to help creative teams build and concept better creative. Own the roadmap for Alli’s Creative Insights platform. Understand how creative and media teams work together to drive marketing objectives. Identify and develop new product opportunities using AI and data‑science models. Work with external third parties (Google, Amazon, OpenAI) to assess licensing and partnership opportunities. Work with executives to align product vision and strategy. Responsible for product planning and execution throughout the product life cycle. Actively engage users and drive adoption through marketing activities such as all‑hands meetings, lunch & learns, newsletters, and product documentation. Manage a portfolio of concurrent product projects, ensuring timely delivery. Coordinate delivery of product releases with Engineering and Media teams. Conduct research, gather and document product and customer requirements, ensuring documents are complete and current. Scope costs, time, and capacity for requests across departments. Work with UI/UX team to design flows, prototypes, sketches, and high‑fidelity visuals for features. Ideate and brainstorm solutions. Conduct testing to improve software quality. Provide content for product line and marketing communications. Required Skills & Experience Bachelor’s Degree or equivalent work experience. 10+ years of related work experience in an advertising/creative agency and/or a product‑focused role in a technology organization. 10+ years of experience working with customer data, martech datasets, and/or digital advertising platforms; experience with creative teams. Strong stakeholder management. Prior experience building and delivering product marketing presentations to large audiences; past experience with Keynote/PowerPoint. Passion for understanding users and their behavior. Prior experience working with LLMs, prompt engineering, and/or data‑science modeling. Prior experience managing the end‑to‑end product lifecycle. Self‑motivated and keen interest in learning new tools and technology. PMG is committed to creating a diverse and inclusive culture, and is an equal‑opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr