Social Media Strategist
$85k - $95kHendall Inc
Job Description
Job Description
OVERVIEW
The Digital / Social Media Strategist / Coordinator is responsible for planning, executing, and measuring digital and social media campaigns that increase awareness, drive engagement, and promote a federal client's research initiatives and programs to define target audiences. The role develops social media strategy and content calendars, manages email marketing and newsletter distribution, and uses analytics to continuously refine outreach for maximum reach and impact across multiple channels.
To be successful in this role at Hendall, you should combine strategic communications thinking with hands-on coordination and content skills, a strong grasp of platform best practices, and the analytical discipline to translate performance data into improved results. The role works under the direction of the Creative and Content Strategy Manager/Director.
DUTIES
- Develop and implement comprehensive social media strategies, campaigns, and content calendars across all the client's social media channels
- Create and schedule social media content, including copy, graphics, and video/multimedia, and develop social media toolkits
- Develop strategic promotional plans, identify and engage relevant stakeholders, and manage both digital and traditional marketing channels
- Manage periodic e-newsletters and maintain mailing lists using the client's email marketing platform (e.g., GovDelivery or similar); design templates, populate and send emails, and manage subscriptions
- Track, analyze, and report on campaign and channel performance, adjusting tactics as needed to maximize engagement and impact
- Deliver recurring, product-specific social media content calendars and additional promotional content as directed
- Conduct market research and audience analysis, including reader and stakeholder surveys, to inform messaging and outreach recommendations
- Use social listening tools to monitor conversations across the client's social media channels, measure sentiment, and identify emerging trends
- Develop and advise on messaging, strategies, tactics, and audience-engagement methods; provide creative insights, industry trends, and best practices
- Create and maintain a stakeholder engagement plan, gather and analyze stakeholder data to guide strategy and strengthen brand positioning
- Support planning and execution of training, webinars, and outreach events that promote the client's products and programs
- Ensure all digital content adheres to accessibility (Section 508), branding, and style requirements
- Coordinate content review and approvals with designated client contacts and stakeholders
MINIMUM QUALIFICATIONS
- Bachelor's degree in communications, marketing, digital media, public relations, or a related field
- 4+ years of experience managing social media and digital marketing campaigns, preferably in an institutional, government, or research setting
- Demonstrated experience developing content calendars, social toolkits, and multichannel campaigns
- Hands-on experience with email marketing/mass-communication platforms (e.g., GovDelivery, Granicus, Mailchimp, or similar)
- Proficiency with social listening, social media management and analytics tools, and the ability to translate data into actionable recommendations
- Strong writing and editing skills, with the ability to adapt tones for different platforms and audiences
- Working knowledge of accessibility (Section 508) and brand-compliance requirements for digital content
- Experience conducting market research, surveys, or audience analysis
- Experience using AI-powered social media tools for content creation and analytics
- Excellent organizational skills and the ability to manage multiple concurrent campaigns to deadlines
- Proficient in Microsoft Office and/or Google Workspace; basic graphic-editing skills a plus
Salary Range: $85,000 to $95,000 per year
For a complete listing of benefits, please visit our careers page at
Hendall Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
$85k - $95k
...OVERVIEW The Digital / Social Media Strategist / Coordinator is responsible for planning, executing, and measuring digital and social media campaigns that increase awareness, drive engagement, and promote a federal client's research initiatives and programs to define...SuggestedWork at office$90k - $100k
...As a Global Social Media Strategist on EPAM Systems' Global Marketing team, you will own the strategy and evolution of EPAM's worldwide organic social media presence. This is a highly strategic role focused on shaping how EPAM tells its story across platforms, regions...SuggestedTemporary workWork at officeRemote workWorldwideFlexible hours$86.6k - $119k
Overview At Jacobs, we're challenging today to reinvent tomorrow by solving the world's most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement, scientific discovery and cutting-edge manufacturing, turning ...SuggestedFull timeWork at officeRemote work- Just Ice Tea is looking for a Social Media Coordinator to manage their content strategy and cultivate an engaged online community. This full-time position based in Bethesda, MD involves developing a content calendar, creating original social media posts, and analyzing...SuggestedFull time
$45.2k - $64.7k
A leading digital marketing company is seeking an AI Editor to refine AI-assisted content ensuring its accuracy and compliance. This remote position requires a Bachelor's degree and 2-3 years of content editing experience, preferably in digital marketing. The candidate ...SuggestedRemote job$64.59k - $131.47k
The Middle School Content Specialist is responsible for leading their department to improve student achievement by building capacity to analyze achievement data. They ensure accelerated and enriched instruction and intervention support is available for all students, collaborate...Full time$45.2k - $64.7k
We’re seeking a detail-oriented and tech-savvy AI Editor to join our dynamic SEO team. In this role, you’ll be responsible for refining AI‑assisted content to ensure it meets our high standards for accuracy, clarity, and compliance. You’ll play a key part in shaping the...Remote work- ...of digital marketing strategies for clients. Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools. Conduct keyword research, optimize website content, and assist with SEO strategies. Create and schedule engaging content...Full time
- Senior Manager Duties As a Senior Manager you will: # Exercise delegated managerial authority to oversee the overall planning, directing and timely execution of a program, several program segments (each of which is managed through separate subordinate organizational...
- TryApplyNow is seeking a mid-level Creative Strategist for a full-time position based in Rockville, Maryland. This role involves supporting the team in developing proposals, conducting research, and strategizing for live events. The ideal candidate will have over 6 years...Full time
$65k - $80k
ProShares now offers one of the largest lineups of ETFs, with approximately $100 billion in assets. The company is a leader in strategies such as crypto, dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing. ProShares continues to...Work at office$95k - $215k
Come join Bethesda Game Studios , the award‑winning development team behind Starfield , The Elder Scrolls and Fallout . Bethesda Game Studios strives to offer its employees a well‑balanced home and work life by providing competitive salaries, a generous benefits program...Temporary workWork at officeWork from home- ...Create and edit short-form and long-form video content for LinkedIn, YouTube, webinars, events, and marketing campaigns Design social media graphics, presentations, infographics, and other digital marketing assets Repurpose executive interviews, podcasts, webinars,...Full timeTemporary workWork at officeImmediate start
$40k - $50k
...programs, the Events division of USA TODAY produces nearly 200 live experiences each year across the country. We're looking for a Social Media Specialist who thrives in fast-paced environments and knows how to turn real-world moments into engaging, high-performing...$40k - $50k
Gannett is seeking a Social Media Specialist to create engaging content that captures real-world moments, supporting nearly 200 events annually under the USA TODAY brand. This role requires strong writing skills, creativity, and the ability to manage multiple projects...- Job Summary We are seeking an ambitious, well‑rounded Social Media & Content Creator to join our dynamic growing group. This position will be responsible for owning and growing our digital presence and other related tasks. Reporting to the Marketing & Creative Design Manager...Temporary work
$64.59k - $131.47k
Summary Under direction of the principal, plans and administers the school^s library media program. In collaboration with teachers, plans and provides for students information literacy skills instruction integrated into the content areas. Provides instructional technology...Full timeShift work$64.59k - $131.47k
Montgomery County Public Schools is seeking a Teacher, Library / Media Specialist for Meadow Hall ES. This role focuses on fostering a love of reading and collaborating with teachers to develop engaging literacy and technology lessons. The ideal candidate should have a...- Montgomery County Public Schools is seeking a Library Media Specialist for Fallsmead ES. This position involves planning and managing the school's library media program, providing instructional support to students and staff, and integrating technology into the curriculum...
$45k - $55k
...transparency, and results. Drive Campaign Performance Plan, manage, and optimize multi-channel campaigns across: Search (Google Ads), Social Media, Display Advertising, LocaliQ proprietary platforms, and Print (where applicable). Turn Data into Strategy Analyze campaign...Local areaFlexible hours- Join Bethesda Game Studios as a Senior Content Producer in Rockville, MD. In this role, you will drive high-quality game features from inception to completion while managing production schedules. Applicants should have over 5 years of experience and strong knowledge of ...
$60k - $70k
3-5 Years customer service experience Waveguide Position Title: MEDIA PRODUCTION SPECIALIST - GAITHERSBURG, MD Salary: $60000 - $70000 At Waveguide, we build relationships. Whether it’s your relationship with a client, or the relationship of a technology system to its...Work at officeLocal areaRemote workWorldwideFlexible hours$22 - $26 per hour
The American Ceramic Society is seeking a PREP Research Associate for a collaborative project at the National Institute of Standards and Technology. Successful candidates will engage in advanced research involving AI models to enhance primary standards of mass, voltage,...Hourly pay- A growth-focused investment firm in Bethesda, Maryland, seeks a Social Media & Content Creator. In this role, you will manage social media channels, develop a content calendar, and produce compelling video content. Candidates should have 2-4 years of relevant experience...
$64.59k - $131.47k
Middle School Content Specialist Overview The Middle School Content Specialist is responsible for leading the department, building capacity to analyze achievement data for improved instruction, ensuring accelerated and enriched instruction and intervention support for ...Summer work- Synertex LLC seeks a Web Content Manager to enhance digital communications for the Intelligence Community. This role involves WordPress management, creating AI-focused content, and strategic communication efforts. The candidate should possess extensive experience in producing...
- ...email communication, and develop marketing strategies and materials. Works with the Digital Marketing Manager to plan and execute social media campaigns for SnugFit Solutions, serving global clients in the orthotics and prosthetics space. Responsibilities include...Full timeInternship
- General Experience: Two (2) years of related experience. Functional Responsibilities Supports the program office, project team, and stakeholders with internal and external communications, planning, tracking, and scheduling of project activities and tasks. Gathers, analyzes...Work at office
$65k - $80k
About Dandelion Energy Dandelion Energy is transforming how homes are heated and cooled—starting from the ground up. As the nation’s leading residential geothermal company, we design, install, and maintain all-in-one heating and cooling systems that are cleaner, quieter...Full timeWork from home- ...engagement activities in Washington D.C. Compose and edit internal, media, and external executive communications, including writing,... ...evaluation of communications strategies. Develop new article, product, social media, or other communications product ideas and pitch to team...Remote work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Social Media Strategist. Be the first to apply!
- social media marketing no experience Rockville, MD
- social media marketing Rockville, MD
- social media representative Rockville, MD
- social media marketing part time Rockville, MD
- real estate marketing social media coordinator Rockville, MD
- social media coordinator Rockville, MD
- entry level social media marketing Rockville, MD
- social media Rockville, MD
- security officer social media company Rockville, MD
- social media strategist


