Performance Marketing Manager

Performance Marketing Manager

As ZAGG's Performance Marketing Manager, you will own paid social and paid search execution across both the ZAGG and mophie brands, in close partnership with external agencies managing day-to-day campaign operations. This is not an execution-only role. This person sets channel strategy, manages agency partners with real accountability, and ensures every dollar spent is tied to a margin-accretive outcome. They analyze before they act but move with purpose once the data points the way. They know that creative without data is guesswork, and data without creative judgment is incomplete. They bring both. The defining characteristic of this role is ownership. If a campaign is underperforming, this person finds it, diagnoses it, and fixes it without being asked. They hold agencies to the same standard they hold themselves.

What You Will Do

Channel Strategy & Execution

• Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to margin-accretive growth across mophie and ZAGG.
• Develop channel-level strategies that reflect audience, product calendar, and margin priorities, and defend investment decisions with data.
• Lead audience segmentation, targeting strategy, and campaign structure across platforms to drive efficient customer acquisition.
• Evaluate new platforms and channels through a performance lens. Bring recommendations with clear rationale before committing budget.

Agency Management

• Serve as the primary day-to-day partner for paid search and paid social agencies. Set direction, review deliverables, hold agencies accountable to performance standards, and escalate when work does not meet expectations.
• Run weekly agency status calls, review campaign performance, and ensure agency recommendations are grounded in margin data, not platform-flattering metrics.
• Manage SOWs, briefs, and change orders. Own the agency relationship with the same rigor applied to in-house team members.
• Evaluate agency performance regularly. A good agency relationship is a productive one, not a comfortable one.

Campaign Management & Optimization

• Own day-to-day campaign management across all active platforms in partnership with agencies. Monitor pacing, performance, and spend efficiency continuously.
• Manage budget allocation across platforms and campaigns. Own spend decisions within your budget and escalate material variances proactively.
• Lead A/B testing across audiences, creatives, placements, and bidding strategies. Document learnings systematically and apply them to future campaigns.
• Make optimization decisions without waiting to be asked. If something is off, fix it.

Performance Analysis & Reporting

• Own campaign performance including contribution margin by channel, ROAS, CPA, CPM, CTR, and conversion rates across mophie and ZAGG.
• Build and maintain performance dashboards and reports. Present findings clearly to manager and broader stakeholders on a weekly and monthly cadence.
• Partner with the Director of Analytics to ensure attribution is accurate and platform-reported performance is reconciled against true business outcomes.
• Challenge last-click attribution. Understand the difference between what platforms claim and what is driving revenue.

Creative & Copy

• Write, proof, and edit ad copy tailored to the tone, format, and character constraints of each platform. Ensure messaging is on brand while adapting for platform nuances.
• Lead creative briefing with the creative team. Bring performance data into the briefing process so creative decisions are grounded in facts.
• Analyze performance by creative format including static, video, and carousel, and use those insights to iterate and improve.

Team Leadership

• Manage and develop a Paid Media Coordinator. Set clear expectations, delegate with intention, and create the conditions for them to grow.
• Build the team's operating playbook: campaign naming conventions, QA processes, reporting cadences, and testing framework.
• Represent the paid media function in cross-functional planning conversations. Come with a point of view, not just an update.

Platform Knowledge

• Stay current on platform updates, algorithm changes, and emerging paid media trends across Meta, Google, Snapchat, TikTok, and adjacent channels.
• Bring forward proactive recommendations based on platform changes that could affect campaign performance or strategy.

What You'll Need to Be Successful

Experience

• 3 to 5 years of hands-on experience managing paid media campaigns, with demonstrated ownership across Meta Ads Manager, Google Ads, and at least one additional platform.
• Proven ability to manage paid media budgets independently and evaluate performance against contribution margin, not just ROAS.
• Experience managing or directing external agency partners in a paid media context: setting direction, reviewing deliverables, and holding partners accountable to results.
• Experience mentoring, managing, or meaningfully guiding junior team members.
• Demonstrated ability to build and present performance reports to internal stakeholders.
• Background in consumer electronics, mobile accessories, or direct-to-consumer retail is a strong plus.

Skills & Capabilities

• Platform fluency: deep hands-on experience in Meta Ads Manager and Google Ads. Comfortable owning campaign setup, audience targeting, optimization, and reporting across multiple platforms.
• Financial literacy: you evaluate paid media performance against contribution margin and understand the difference between platform-reported metrics and true business outcomes.
• Agency management: you know how to set a clear brief, hold a partner accountable, and call out underperformance without damaging the working relationship.
• Copy judgment: ability to write and edit platform-native ad copy with a clear understanding of how tone, format, and length requirements differ across paid social and search.
• Analytical mindset: comfortable working in performance data daily. You know which metrics matter, why they move, and what to do about it.
• People instincts: you know how to give clear direction, constructive feedback, and meaningful recognition to the people you manage.

The Intangibles

• You are curious about what drives performance and not satisfied with "it is just how the algorithm works."
• You take ownership. If a campaign is underperforming, you flag it, diagnose it, and fix it, and you make sure your team, and your agencies do the same.
• You protect margin instinctively. Volume without profitability is not a win.
• You communicate clearly in writing, in data, and in meetings, and you raise the quality of every conversation you are in.
• You match the pace of a high-intensity team and thrive when the stakes are high and priorities move fast.

What You'll Love About ZAGG

• Highly visible role that will own all of Paid Social and Search execution across both ZAGG and mophie brands.
• Generous PTO – Plus two floating holidays to use as you choose.
• 401(k) Match – Company contributions to support your long-term financial goals.
• Employee Product Perks – Hands-on access to ZAGG's full portfolio of industry-leading products.
• Growth Culture – Join a team with strong year-over-year momentum and a clear path to expanded responsibility.

ZAGG is an Equal Opportunity Employer. We welcome and encourage diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Zagg does business.