Vice President, Head of Agencies

About Tunnl

Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.

Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.

Role Overview

Tunnl is seeking a VP, Head of Agencies to lead our Agency go-to-market strategy, based onsite in Arlington, VA. This role owns the full agency channel for Tunnl - driving net new agency sales and expanding revenue within our existing agency relationships.

Reporting to our Chief Revenue Officer, this VP will build and scale Tunnl's agency go-to-market function end-to-end, owning revenue targets while coordinating closely with our Brand/Corporate, Public Affairs, and Partnerships teams to keep agency strategy aligned with the rest of the business. Success looks like a growing, well-managed agency channel that becomes a durable, repeatable source of recurring revenue for Tunnl.

Responsibilities

• Own and grow net new agency sales pipeline, from prospecting through close, across media agency holding companies, independent agencies, and adjacent partners.
• Deepen and expand revenue within Tunnl's existing agency accounts, identifying new use cases and cross-sell opportunities.
• Define and execute Tunnl's Agency GTM strategy, including targets, pricing approach, and partnership structure.
• Coordinate closely with Brand/Corporate, Public Affairs, and Partnerships teams to align agency strategy with broader company priorities.
• Represent Tunnl externally as the executive face of our agency relationships, building senior-level trust with agency leadership.
• Report on pipeline, revenue, and channel performance to the CEO and CRO, informing broader commercial strategy.

What Success Looks Like

• Bring deep knowledge of the agency ecosystem and a strong understanding of its business models, priorities, and evolving needs.
• Build trusted relationships with senior agency leaders by listening carefully, offering informed perspective, and consistently delivering value.
• See opportunities before they are obvious and can translate them into compelling partnerships, products, and revenue strategies.
• Pair ambitious thinking with operating discipline, using clear goals, data, and accountability to drive results.
• Thrive in a growing company where you can create structure, make thoughtful decisions with incomplete information, and move quickly from idea to execution.
• Lead with influence across functions, bringing sales, customer success, product, marketing, and leadership together around a shared agency strategy.
• Develop high-performing teams by setting a clear direction, giving people meaningful ownership, and creating a culture of candor and continuous improvement.
• Stay close to customers and the market, turning what you learn into practical insights that shape Tunnl’s broader strategy.
• Approach challenges with curiosity, sound judgment, humility, and a genuine desire to help agencies—and Tunnl—succeed.

Required Qualifications

• 10+ years of experience in agency, media, or partnership sales leadership, with a track record of building and scaling agency go-to-market functions.
• Experience selling into or partnering with media agency holding companies.
• Experience working with social platforms and/or DSPs, whether as a sales partner, channel lead, or platform-side agency lead.
• Experience owning net new sales, channel sales, and account expansion targets simultaneously at a senior level.
• Interest in building and scaling a go-to-market function from the ground up at a fast-growing data and insights company.

Preferred Qualifications

• MBA or other advanced degree.
• Have built and/or led revenue generating teams.

• Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.
• A friendly, welcoming, and supportive culture with regular social and team events.
• Comprehensive benefits with excellent medical, vision, and dental coverage.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).
• Flexible hybrid work policy.
• Flexible paid vacation plus 80 hours of paid sick leave.
• 10 paid company holidays per year.
• 401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).
• Cell phone reimbursement stipend.
• Monthly parking or commuter stipend for VA-based employees.