Director of Sales

Help shape the next chapter of a New York City icon. Orwashers Bakery has been crafting legendary breads and pastries since 1916. As our Director of Sales, you'll lead the strategy to bring them to retailers nationwide.
Orwashers

Orwashers Bakery (Orwashers.com) is a New York City institution, founded in 1916 in a small storefront on the Upper East Side. Today, Orwashers continues to be known for its New York classics including rye bread, pumpernickel, bagels, rugelach, black and white cookies and so much more.

In addition to selling bread to many of New York's top restaurants and gourmet grocery stores, Orwashers currently operates three retail bakeries in Manhattan and Long Island. We also deliver our breads and baked goods throughout Manhattan and distribute to carefully selected partners nationwide. While the company has grown since its humble beginnings over a century ago, the same values remain baked in: handmade classic breads and baked goods made fresh, locally, and with love each day.
What You Will Do

This is a newly created role reporting directly to the CFO/COO, built to drive the next phase of Orwashers' retail and foodservice growth. The Director of Sales will play a critical leadership role in driving sustainable growth and expanding market presence. You'll own the full sales function: setting strategy, managing key accounts, and partnering closely with operations, production, and marketing to bring it to life. This role requires someone who is comfortable both developing the sales strategy and working closely with buyers.
Responsibilities:

• Develop and execute sales strategies across retail grocery and foodservice channels, with an initial focus on the East Coast and Midwest
• Own key account relationships with specialty and natural grocery partners, foodservice distributors, and restaurant groups
• Manage pricing, trade spend, promotional planning, and customer negotiations
• Collaborate with brokers and distribution partners to maximize reach and in-store execution
• Partner cross-functionally with operations, production, finance, and marketing to align sales goals with capacity and brand positioning
• Build the foundation for a growing sales team, with the expectation of hiring additional sales talent as the business scales

Who You Are

You know the in-store bakery category, and you bring both the strategic thinking and the hustle to move a premium artisan product through competitive channels. You're self-sufficient, solutions-oriented, and energized by a fast-moving environment where you can make your mark. You know how to build relationships with buyers at Whole Foods as confidently as with independent restaurant operators, and you don't need a lot of structure to get things done.
Qualifications:

• 8+ years of progressive sales experience in food, with a focus on retail grocery and/or foodservice
• Experience selling into in-store bakery departments required
• Demonstrated success managing specialty or natural grocery accounts (Whole Foods experience a strong plus)
• Solid track record managing pricing, trade spend, and customer negotiations
• Experience working with brokers and distribution networks
• Comfortable operating in a lean, entrepreneurial environment without a lot of hierarchy or hand-holding
• Willingness to travel as needed

Benefits

• Base salary: $150,000-$160,000
• Annual performance bonus
• Health insurance (company covers 70% for employee)
• Long-term and short-term disability
• 401(k) with 4% company match (eligible after one year)
• 9 paid holidays plus 2 weeks PTO