Business Development Manager

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Who We Are
At C.A. Carlin, we take brands to new heights. We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and associations with our operating partners, C.A. Fortune and C.A. Ferolie, we have built brand value that is unlike any other in the CPG industry.

What We Do
Since our start in 1962, we have built industry relationships on the foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results to our clients, on their timeline.
We have more than 300 associates and multiple offices throughout the country. We represent top brands in many categories such as confection, snack, grocery, beverage, frozen, dairy etc.

Overview Of The Role

• The Business Development Manager develops strategic business plans that integrate client goals with the retail customer’s goals to develop a winning sales strategy for clients, retail partners, and C.A. Carlin.
• Remote but must be local to NorCal to travel to regional C-Store retailers.
• Salary range $90,000 - $100,000 based on experience, qualifications and skills.
• Travel requirements: 20% - 30% to attend all major industry shows as deemed necessary by leadership (i.e. Expo East & West, Fancy Food Shows, Distributor Shows, etc.).

What You’ll Do at C.A. Carlin

• Achieve sales objectives for each client responsible for and the sales objective of C.A. Carlin.
• Track new/lost business against company revenue forecasts and goals and propose solutions and recommendations that contribute to company’s overall profitability.
• Regularly analyze trends in client’s business using syndicated data and retailer data.
• Play a role in securing new business for the agency and pitch potential brand partnership opportunities to the executive leadership team.
• Assist the Director of Business Development in reviewing all potential business leads requiring follow‑up.
• Manage company’s portfolio of clients by updating all pertinent information on a regular basis.
• Lead and manage onboarding functions for both new clients and current clients expanding their business with the company, including collecting required documents, communicating new business deals to appropriate team leads, and setting up national kickoff calls.
• Recommend strategic projects to improve department processes.
• Manage business leads through various sources such as referrals, emails, and client inbox.
• Construct company‑wide communications outlining new/lost business.

What You Should Bring To The Table

• 3-5 years of consumer‑packaged goods experience.
• 2-3 years of sales experience.
• Bachelor’s Degree or higher required.
• Deep understanding of the food and beverage distribution network and retail landscape like Core‑Mark, McLane & Pitco.
• Ability to speak to trends in the food and beverage marketplace.
• Strong analytical and strategic thinker; can turn self‑developed strategies into execution.
• Forward‑looking thinker, who actively seeks opportunities and proposes solutions.
• Creative problem solver who strives for results.
• Highly resourceful team‑player, capable of being effective independently.
• Extremely organized and detail‑oriented.
• Expert‑level written and verbal communication skills.
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast‑paced environment.
• Proven ability to build and maintain strong, effective relationships with clients, customers, & colleagues.
• Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.

You Will Stand Out If You Have

• 5+ years of extensive experience working closely with NorCal convenience store retailers like Extra Mile.
• Prior experience working with distributors such as Core‑Mark, McLane and Pitco.
• Preferred 2–3 years of experience working for or with a food & beverage broker/sales agency.
• Prior experience analyzing data from SPINS, Nielsen and/or IRI.

Perks

• 16 days of PTO.
• Car allowance.
• Cell allowance.
• Internet allowance.
• 11 paid company holidays per year.
• 2 paid volunteer days per year.
• Bonus eligible.
• 3 months fully paid parental leave (regardless of gender).
• Medical, dental, and vision.
• Paid company life insurance.
• 401(k) with company match.
• Summer hours (half‑day Fridays from Memorial Day thru Labor Day).
• Work from home flexibility.

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities.