Principal Product Builder, Deliverability & Connectivity

Role Description

This role owns Deliverability & Connectivity, the trust layer that determines whether Apollo can reliably send, sync, route, suppress, enrich, and activate across a customer’s GTM stack.

• Apollo is expanding from “help me find and message prospects” to “help me run my GTM motion.”
• This role spans mailbox connectivity, domain setup, ESPs, marketing systems, CRMs, suppression sources, routing systems, workflow automation, diagnostics, and the infrastructure that makes Apollo a trusted GTM execution platform.
• Build the connected messaging and execution foundation that lets Apollo become the operating system for modern GTM.

What you will own

• The vision, strategy, and roadmap for Deliverability & Connectivity.
• Apollo’s messaging infrastructure layer across deliverability, mailbox connectivity, ESPs, marketing systems, diagnostics, and safe execution.
• Product experiences that help customers connect systems, understand health, diagnose issues, and confidently launch GTM motions.
• Safe-to-send and safe-to-scale experiences across domains, mailboxes, ESPs, suppression rules, and sending paths.
• Build vs. partner vs. integrate decisions across ESPs, MAPs, CRMs, data platforms, routing systems, and workflow tools.
• Metrics across connection health, healthy setup, send reliability, deliverability health, sync reliability, self-serve resolution, activation, retention, and customer outcomes.
• Cross-functional alignment across Product, Engineering, Design, GTM, Support, Data, and Enablement.
• The long-term evolution of Apollo into the trusted execution layer for sales and marketing.

What you will do

• Get close to customers, GTM teams, Support, and internal users to understand where trust breaks down across setup, connectivity, sending, syncing, suppression, and execution.
• Set product strategy for how Apollo should connect to the systems customers already use and help them execute GTM motions safely and reliably.
• Prototype quickly using tools like Claude Code, Cursor, Lovable, Figma AI, and other AI-native workflows to validate ideas before scaling investment.
• Turn complex infrastructure into simple customer experiences across SPF, DKIM, DMARC, DNS, OAuth, mailbox limits, ESP connectivity, suppression, bounce handling, and send safety.
• Lead build vs. partner vs. integrate decisions across ESPs, MAPs, CRMs, data platforms, and workflow systems.
• Partner deeply with Engineering on architecture, reliability, observability, APIs, data models, and edge cases while staying anchored in customer and business outcomes.
• Partner with Design to make trust visible: what is connected, healthy, risky, blocked, and what action to take next.
• Partner with GTM, Support, and Customer Success to reduce preventable customer pain and turn reliability into a product advantage.
• Define the KPI tree and learning loop for the product area, then use it to prioritize, measure, and iterate.
• Raise the bar for product clarity by writing crisp strategy docs, PRDs, launch plans, and tradeoff memos that make the next best action obvious.

Qualifications

• 7+ years of product management experience, including ownership of complex product areas from strategy through launch.
• AI-native builder. You use tools like Claude Code, Cursor, Lovable, Figma AI, or similar to prototype, validate, and accelerate execution.
• Principal-level ownership across a meaningful product area with company-level visibility.
• Strong product judgment. You know how to find the highest-leverage problems, make hard tradeoffs, and protect focus.
• Systems thinker. You can reason across mailboxes, domains, ESPs, MAPs, CRMs, suppression, consent, routing, workflows, and downstream execution.
• High agency. You create clarity in ambiguous environments and move work forward without waiting for perfect structure.
• Technical fluency across architecture, reliability, observability, APIs, data models, instrumentation, and edge cases.
• Customer empathy for where trust breaks down for sales, marketing, RevOps, admins, and end users.
• Execution excellence. You define, ship, measure, and iterate without thrash.
• Strong influence and communication. You align teams, build trust quickly, and make complex systems feel simple.

Nice to have

• Experience in email deliverability, ESPs, marketing automation, messaging infrastructure, notifications, integrations, or GTM systems.
• Familiarity with SPF, DKIM, DMARC, DNS, OAuth, suppression, consent, bounce handling, mailbox limits, reputation systems, or sending infrastructure.
• Experience building integrations with CRMs, MAPs, ESPs, data platforms, routing tools, or workflow automation systems.
• Experience building for sales, marketing, RevOps, customer success, or GTM operators.
• Experience using analytics, experimentation, observability, or support data to improve platform reliability and customer outcomes.

Benefits

• Equity; company bonus or sales commissions/bonuses.
• 401(k) plan.
• At least 10 paid holidays per year, flex PTO, and parental leave.
• Employee assistance program and wellbeing benefits.
• Global travel coverage.
• Life/AD&D/STD/LTD insurance.
• FSA/HSA and medical, dental, and vision benefits.

Pay Range

• Tier 1 Pay Range (San Francisco, New York City, Seattle): $236,000 — $295,000 USD.
• Tier 2 Pay Range (All other US Locations): $205,200 — $256,500 USD.

Company Description

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team.

If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential.