Digital Marketing Manager (New York)

Angelina Bakery is looking for a creative, hands-on Digital Marketing & Social Media Manager to bring our Italian bakery culture to life across our digital channels.

The ideal candidate understands Italian food, culture, and traditions, has strong aesthetic judgment, and knows how to turn beautiful content into strategies that drive store visits, customer engagement, and sales.

Responsibilities

• Manage our social media channels, including Instagram, Facebook, and TikTok.
• Create and publish engaging photos, videos, Reels, Stories, and written content.
• Develop a marketing calendar around seasonal products, holidays, store openings, and promotions.
• Oversee digital marketing campaigns, including email, loyalty, and paid advertising.
• Work closely with the operations team to develop practical marketing strategies that support each location’s goals.
• Ensure promotions are communicated clearly and executed consistently.
• Build relationships with local creators, influencers, and community partners.
• Monitor campaign results and use performance data to improve engagement, customer retention, and sales.
• Maintain a consistent brand voice and visual style across all channels.

What We’re Looking For

• Experience in social media management and digital marketing, preferably in food, hospitality, or lifestyle.
• Strong knowledge and appreciation of Italian culture, food, and traditions.
• Excellent taste in photography, design, styling, and brand presentation.
• Ability to shoot and edit compelling photo and video content.
• Strong writing, organization, and project management skills.
• A creative and strategic mindset, with the ability to connect ideas to measurable business results.
• A collaborative approach and willingness to work directly with operations and store teams.
• Availability to work on-site and visit our bakery locations. This is not a remote position.