CRM Coordinator

The DTC & Growth team sits at the center of ESPN's direct-to-consumer business, bridging sports fandom and DTC growth across the full customer journey. We bring together product marketing, subscriber strategy, CRM, DTC creative, and marketing operations to acquire, convert, and retain subscribers across ESPN's digital products — from the ESPN app and Fantasy app to our streaming subscriptions and bundle. We focus on the fan experience end to end: driving discovery and acquisition, deepening engagement, and building the lifecycle strategies that turn first-time users into lifelong fans. ESPN is looking for a talented and passionate professional to support our Lifecycle Marketing & CRM team. This role is responsible for the end-to-end execution of customer marketing campaigns across the subscriber lifecycle, including onboarding, engagement, and retention initiatives. The Coordinator will help manage campaign development, audience targeting, testing, deployment and performance tracking while partnering closely with Product Marketing, Analytics, Operations, and Creative teams to deliver seamless customer experience. This position reports to the Sr. Director and is based in New York, NY. Responsibilities Manage end-to-end deployment of CRM campaigns across email, push and in-app messaging channels Partner closely with ESPN's Marketing Operations team to ensure accurate audience targeting, campaign setup, QA, scheduling and execution Coordinate cross-functional stakeholders to manage campaign intake, timelines, creative assets, approvals and launch readiness Verify all campaigns are launched on time and that messaging, targeting, links and creative assets meet quality standards Serve as a key point of contact for Brand Marketing, Product Marketing, Media, Programming and other business stakeholders on CRM capabilities, campaign planning, prioritization and scheduling Support the execution of lifecycle marketing programs across onboarding, engagement and retention Monitor campaign performance and analyze results to identify insights, optimization opportunities and best practices Develop recurring reports, presentations and executive summaries that communicate campaign performance, testing results and business impact Assist in the development and management of CRM testing roadmaps, including audience segmentation, messaging, creative and channel strategy Collaborate with Analytics, Product, Operations and Marketing teams to improve customer experiences and drive subscriber growth, engagement, retention and lifetime value Required Qualifications Minimum 3 months’ experience in CRM/digital, marketing or related field Hands on program execution and management in a dynamic environment Collaborative mentality with multiple stakeholders and teams Proven track record of delivering on time Communicating with excellence and being highly responsive Is a self-starter with great passion for delivering excellent customer experiences Maintains high attention to detail Preferred Qualifications Resourceful, open minded, can do positive attitude who is inspired by challenges Understanding of sports media landscape and how seasonal sports moments influences DTC subscriber acquisition, engagement and retention Experience managing complex projects with multiple teams and components Required Education High school diploma or equivalent Preferred Education Bachelor’s degree in marketing or related field preferred #ESPNMedia The hiring range for this position in New York, NY is $56,600.00 to $75,900.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial and other benefits, dependent on the level and position offered. #J-18808-Ljbffr The Walt Disney Company