Marketing Analyst- Flow Cytometry/ Life Sciences

Marketing Analyst – Flow Cytometry / Life Sciences Becton Dickinson NA Milpitas, CA 3 DAYS AGO Full Time Waters Biosciences is seeking a highly analytical and collaborative Marketing Analyst to support data-driven decision-making across our life sciences portfolio. This role will partner closely with product marketing, global marketing, sales, and commercial operations teams to translate complex market, customer, and campaign data into clear insights that accelerate growth in biopharma, academic, and applied markets. The ideal candidate combines strong analytical skills with business insight, curiosity about life sciences, and the ability to influence strategy through compelling insights. We are the people who give possibilities purpose Key Responsibilities Market & Customer Analytics Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research). Develop customer, application, and workflow insights using quantitative and qualitative data. Support voice-of-customer programs, win/loss analysis, and persona development. Commercial & Campaign Performance Measure and report on marketing campaign effectiveness across digital, field, and partner channels. Build dashboards and recurring performance reports for pipeline, funnel conversion, and ROI. Identify drivers of demand generation performance and recommend optimization actions. Product & Portfolio Support Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data-backed insights. Conduct competitive analysis on products, pricing, messaging, and market movements. Support pricing, bundling, and value proposition analysis. Forecasting & Planning Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis. Assist with demand forecasting, pipeline segmentation, and regional performance analysis. Collaborate with sales operations and finance to align marketing insights with commercial plans. Data Enablement & Tools Leverage CRM, marketing automation, and business intelligence platforms (e.g., Salesforce, Power BI/Tableau, Marketo). Improve data quality, definitions, and reporting consistency across marketing and sales. Automate and scale analytics where possible to improve timeliness and usability. Required Qualifications Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Statistics, or a related field required. 3-6 years of experience in marketing analytics, business analytics, or commercial analytics required, B2B preferred. Experience working with complex data sets and translating analysis into clear recommendations required. Proficiency in Excel and at least one BI or analytics tool (Power BI, Tableau, SQL, or similar). Strong communication skills with the ability to present insights to both technical and non-technical audiences. Preferred Qualifications Experience in life sciences, analytical instrumentation, biotech, or healthcare markets. Familiarity with product marketing, demand generation, or go-to-market models. Experience with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot). Exposure to forecasting, pricing analysis, or advanced statistical methods. MBA or advanced degree a plus. At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit . Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Salary Range Information: $120,300.00 - $192,400.00 USD Annual Location/Region: Milpitas, California #J-18808-Ljbffr Becton Dickinson NA