Communications and Media Relations Specialist

Job Description

Job Description

The Communications and Media Relations Specialist will be responsible for promoting media exposure for AJJ’s health care association clients. Primary activities include connecting reporters and industry media with our health care associations’ experts; writing and distributing press releases; pitching article ideas for various publications (internal and external); further developing and building strong relationships with new and existing members of the health care, nursing, and lay media; and managing social media accounts.

This is a part-time role. Up to 20 hours per week.

RESPONSIBILITIES: 

• Oversee media relations and communications activities.
• Further develop existing relationships with established media contacts
• Build new relationships with media – outreach and pitching.
• Develop new and maintain existing databases of media contacts.
• Fulfill incoming media requests – match requests with our client experts.
• Write and distribute press releases.
• Stay well informed about health care news and establish a personal strong professional presence on social media platforms that encourage engagement with reporters.
• Log, track, and share all media coverage across platforms.
• Provide media training (individual and group) for all AJJ client partners.
• Advise clients on strategic communications.
• Work with association clients to develop detailed media and communications plans. Planning includes timelines and budgets, monitoring, and reporting.
• Works extensively with Corporate AJJ staff, including Editorial Services, Creative Design and Production, and Information Services).
• Speech writing and ghost writing.
• Oversee other media, communications, and editorial special projects as assigned by the Senior Director of Editorial Services, such as assisting with advocacy outreach and writing descriptions of association events and campaigns, editing, finding graphics, redesigns, working with clients and AJJ staff, tracking, doing promotional issues, reporting results.

QUALIFICATIONS: 

• Bachelor's degree in public relations, journalism, communications, or related field.
• Minimum 3 years relevant work experience – agency or association experience a plus.
• Strong writing, verbal, and interpersonal communication skills.
• AP knowledge mandatory; APA knowledge a plus.
• Experience with maintaining social media accounts, post-promotion to targeted audience, and reporting of engagement/ROI.
• Ability to work in fast-paced environment with tight deadlines; strong project management experience.
• Interest, experience, and passion for news and industry media.
• Strong proofreading and editing skills; creativity.
• Excellent interpersonal skills, with ability to collaborate as a team, establish and maintain effective working relationships, and communicate with a wide range of colleagues within AJJ, Inc., and with AJJ clients.

Anthony J. Jannetti (AJJ), Inc. is a national health care association management, marketing, communications, and publishing firm with headquarters in Pitman, NJ. Providing a broad spectrum of services to associations within the health care industry for 50 plus years, AJJ, Inc. offers full and partial association management services, depending on the varying needs of each client.

Company Description

Anthony J. Jannetti (AJJ), Inc. is a national health care association management, marketing, communications, and publishing firm with headquarters in Pitman, NJ. Providing a broad spectrum of services to associations within the health care industry for 50 plus years, AJJ, Inc. offers full and partial association management services, depending on the varying needs of each client.