Vice President (VP), Sales - Fintech & Banking
Avance Consulting
Based in Los Angeles, California | San Francisco, California
About the Role
We are seeking a Vice President of Sales to drive growth with FinTech's and banks, with a focus on the West Coast market. This is a hands-on commercial leadership role: the VP will own a fintech and banking bookings target, personally originate and close new business, and build a focused team of sellers. The portfolio spans data, AI, product engineering, platforms, and cloud services.
The ideal candidate is a proven hunter with deep relationships across the West Coast fintech ecosystem and regional and national banks — someone who can engage founders, CTOs, VPs of Engineering, and bank CIOs on scaling platforms, modernizing banking technology, and adopting data and AI, and convert those conversations into long-term engineering and transformation partnerships.
Job Description
18+ years in enterprise technology services sales, with at least 8 years selling to FinTech's and/or banks.
3+ years in sales leadership (Director or VP level) within a digital engineering, IT services, systems integrator, or consulting firm.
Track record of meeting or exceeding annual bookings quotas of $20M+, and of personally closing multiple deals above $5M TCV with FinTech's or banks.
Established network of active relationships with fintech founders and technology leaders and with bank decision-makers, ideally concentrated in the San Francisco Bay Area and Los Angeles markets.
Working command of product engineering, data platforms, AI/GenAI, and cloud (AWS/Azure/GCP), enough to lead credible conversations and shape solutions with pre-sales teams.
Familiarity with fintech business models (payments, lending, banking-as-a-service, embedded finance) and the regulatory context for banks and FinTech's (PCI-DSS, SOC 2, KYC/AML, bank-partner oversight).
Experience selling within a global delivery model (onshore/offshore/nearshore).
Strong negotiation skills, executive presence, and comfort operating at the pace of high-growth companies.
Based in or willing to relocate to Los Angeles or the San Francisco Bay Area; travel to client sites and industry events as needed.
Job Responsibilities
Sales Strategy & Revenue Ownership
Build and execute the go-to-market plan for fintech and banking, covering payments, lending, neo banks and digital banks, embedded finance, wealthtech, crypto/digital assets, and regional and national banks.
Own the fintech and banking bookings, revenue, and margin targets, with accountability for pipeline health and forecast accuracy.
Develop a target account list across West Coast fintech hubs (San Francisco Bay Area, Los Angeles) and priority banks nationally, and build a repeatable land-and-expand motion.
New Business Origination & Account Growth
Personally originate, lead, and close new deals ($3M–$25M TCV) from first conversation through negotiation and contract.
Open new logos among high-growth and late-stage FinTech's, payment providers, digital banks, and regional and national banks, leveraging an existing network to create pipeline from day one.
Grow accounts by expanding initial engineering engagements into multi-service programs across data, AI, product engineering, platforms, and cloud.
Build trusted relationships with technology and business buyers (Founder/CEO, CTO, VP Engineering, CIO, CDO, Chief Digital Officer, Head of Payments).
Solution Selling & Deal Shaping
Lead the commercial narrative in pursuits, partnering with solution architects, delivery, and practice leaders on proposals and RFP responses.
Translate client priorities — scaling product engineering capacity, platform reliability, real-time payments, open banking/APIs, fraud and KYC/AML, core and digital banking modernization, cloud cost optimization, and GenAI/agentic AI adoption — into clear service offers.
Bring tailored offers to three priority segments: payments (real-time and cross-border payments, payment platform modernization, fraud prevention), wealth management (advisor and client digital experience, portfolio and data platforms, AI-driven personalization), and regional banks (core modernization, digital banking, cloud migration, and data and AI adoption at mid-market scale).
Structure commercial models suited to fintech and bank buyers, including dedicated engineering teams, fixed-price programs, and managed services.
Ecosystem & Market Presence
Co-sell with HyperScaler and platform partners (AWS, Microsoft, Google Cloud, Snowflake, Databricks, Stripe, Temenos, Thought Machine, etc.) to generate joint pipeline.
Engage the West Coast fintech ecosystem, including venture capital and private equity firms, accelerators, and industry communities, to source introductions to portfolio companies.
Represent client's at fintech and banking events (Money20/20, Fintech Meetup, regional banking forums) and work with marketing on thought leadership and campaigns.
Leadership & Organization Building
Hire, mentor, and lead a small team of account executives and client partners focused on fintech and banking.
Run a disciplined sales rhythm — pipeline and deal reviews, CRM hygiene, and weekly and quarterly forecasting.
Partner with delivery, pre-sales, alliances, and client's broader business units to win as one team.
How Success Is Measured
Annual fintech and banking bookings and revenue against target, with healthy deal margins.
Qualified pipeline coverage of 3–4x the annual target.
New fintech and bank logos signed, with a strong West Coast footprint.
Growth of initial engagements into multi-service, multi-year relationships.
Forecast accuracy and the strength of the team built.
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