CRM Specialist

CRM Specialist - Outbound Growth, Charlotte, NC (Hybrid)

SPAR is looking for a detail-oriented, analytical, and growth-minded Outbound Growth & CRM Specialist to support our business development strategy through CRM management, prospect database development, marketing operations, and outbound campaign execution.

In this role, you'll help power revenue growth by maintaining high-quality prospect data, optimizing CRM workflows, supporting outbound marketing campaigns, and delivering actionable insights that drive qualified leads and sales opportunities.

If you're passionate about CRM systems, data quality, marketing automation, and sales enablement, we'd love to meet you.

What We Offer:

• Full-Time Salary Position (Competitive based on experience)
• Comprehensive benefits package (medical, dental, vision, life, etc.)
• Generous Paid Time Off
• Career advancement opportunities
• Collaborative and growth-focused work environment
• Work Location: Hybrid in Charlotte, NC

What You'll Do:

• Build, maintain, and enrich B2B prospect databases targeting retailers, Consumer Packaged Goods (CPG) companies, manufacturers, and other strategic markets.
• Manage CRM data, including contacts, companies, lists, workflows, lifecycle stages, lead statuses, and campaign tracking.
• Create audience segments based on industry, company size, geography, buyer persona, retail channel, and decision-maker role.
• Support the execution of outbound email, LinkedIn, and CRM marketing campaigns.
• Ensure data accuracy through record validation, deduplication, email verification, and ongoing CRM audits.
• Monitor campaign performance, engagement, lead quality, and pipeline metrics through dashboards and reporting.
• Partner with Marketing and Business Development teams to support campaign execution, lead routing, and sales follow-up.
• Research target accounts, identify decision-makers, and prepare prospect intelligence for sales outreach.
• Maintain CRM documentation, data standards, and campaign processes to support scalable growth.
• Recommend improvements to targeting, segmentation, automation, and campaign performance.

Top Qualifications & Skills:

• Bachelor's degree or equivalent professional experience.
• 1-3+ years of experience in CRM Administration, Sales Operations, Revenue Operations (RevOps), Marketing Operations, Demand Generation, Sales Development, or Business Development Support.
• Experience with HubSpot CRM; Salesforce or similar CRM platforms.
• Proficiency using Apollo, LinkedIn Sales Navigator, ZoomInfo, Seamless.ai, or comparable sales prospecting tools.
• Experience managing CRM workflows, audience segmentation, email marketing campaigns, and reporting.
• Strong analytical skills with exceptional attention to detail and data accuracy.
• Excellent organizational, communication, and project management skills.
• Advanced Microsoft Excel or Google Sheets proficiency.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience supporting B2B marketing, SaaS, retail services, CPG, merchandising, or field services is a plus

Why SPAR?

At SPAR, you'll play a critical role in building the systems, data, and processes that fuel business growth. Working alongside Marketing and Business Development leaders, you'll help connect leading retailers and consumer brands with innovative merchandising, retail execution, and field service solutions.

Your work will directly impact lead generation, sales pipeline growth, and the continued success of one of North America's leading retail services organizations.

Disclaimer:

This job description outlines the primary responsibilities and qualifications for the role and is not intended to be an exhaustive list of all duties. Responsibilities may evolve and additional tasks may be assigned to support business needs and organizational growth.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER:

SPAR provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SPAR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SPAR expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SPAR's employees to perform their job duties may result in discipline up to and including discharge.