Account Manager

Account Manager

WTSP-TV Tampa

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Account Manager supports Account Executives' sales efforts by taking ownership of fulfillment in such a way that the AE can play their role of being client-facing, creating opportunities and closing revenue. The AM manages the day-to-day responsibilities of accounts to ensure proper implementation of their solutions. The Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital campaigns, aiming at retaining clients and growing business.

Responsibilities:

• Provide support to assigned Account Executives and advertiser list for post-sale activity including campaign implementation, maintenance, and review.
• TV Duties include but not limited to: Order retrieval from AE, Order confirmation w/client, WOT Order Entry, Pre-Empts/Make Goods, WOT Booking/Credits or Adjustments, Assist with Traffic Instruction submission, Assist with Production Requests, WOMS Post Delivery Reporting.
• Digital Duties include but not limited to: Order retrieval from AE, Order confirmation w/client, Materials collection from client, WOT Booking/Credits or Adjustments, Order Entry to Fulfillment Team for campaign implementation, Digital Creative Production submission, Avail Requests for Premion and AMP, Google Analytics and Attribution Reporting, recap requests and customization as needed
• Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on television and digital in addition to implementation of special projects and promotions.
• Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
• Attend sales meetings and sales trainings to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
• Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
• Assist designated Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection and overall customer service.
• Regular tracking of client audience delivery using Comscore ratings, impressions, and campaign fulfillment.
• Communicate campaign delivery to clients.
• Coordinate with team to set up new customer accounts, contracts, order entry and revisions.

Requirements:

• 1 to 3 years of account management in a professional, fast-paced media sales environment.
• Track record of successfully retaining and growing clients.
• Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
• Knowledge of media ecosystem, broadcast, and digital advertising solutions.
• Prior experience using CRM systems and MS Office suite.
• Ability to make decisions and solve problems independently to support customer needs.
• Self-motivation and willingness to work as a team player are essential attributes. Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
• Creative with ability to work effectively as part of a team and independently.
• Ability to handle and prioritize multiple tasks to meet deadlines.
• The position requires strong written and verbal communication skills, as well as strong organization and time management skills.

Supervision/Contacts:

• Reports to: Sales Operations Manager

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement :

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.