Senior ABM Manager

Role Description

We’re hiring a Senior ABM Manager to help RevenueCat speak to, engage, and build pipeline with established consumer apps. This is not your standard “own the funnel” demand gen role. RevenueCat doesn’t run that kind of GTM motion. We’re a marketing-led, inbound-first company with a lean, technical sales team. Your job is to create the kind of campaigns, experiences, and account-specific moments that make the right people want to talk to us.

You’ll work closely with our sales team, events, content, product marketing, and RevOps to build the next version of ABM at RevenueCat. We already know many of the accounts we care about and have thousands of engaged contacts in our CRM. Now we need someone to turn that raw material into a more deliberate, repeatable, and creative pipeline engine for larger apps.

What You’ll Be Responsible For

• Building the strategic account engagement engine
• Creating ABM plays that do not feel like ABM
• Earning mindshare and trust with the “big app” ecosystem
• Partnering closely with Sales
• Building AI-native GTM workflows
• Owning the account journey from “mapped” to “in conversation”

What This Might Look Like In Practice

• A personalized monetization teardown for a scaled education app
• A private benchmark brief for 50 large health and fitness apps
• A post-App Growth Annual follow-up motion for strategic accounts
• A first-party event motion built with the Events team
• A 1:1 landing page for a target account
• An AI workflow that monitors target accounts for relevant signals
• A campaign that adapts a RevenueCat brand moment for a senior audience

What Success Looks Like

• Within the first month:
• Get hands-on with RevenueCat’s product, customer base, and current GTM motion
• Build relationships with the broader GTM team
• Audit our current ABM foundation
• Sit in on sales calls and account strategy conversations
• Study the established app ecosystem
• Ship your first small-but-useful contribution
• Within the first 3 months:
• Run at least one end-to-end ABM play for a strategic account segment
• Define an initial account journey model
• Begin owning an assisted pipeline number
• Build a strong feedback loop with Sales
• Propose a roadmap for taking RevenueCat’s ABM efforts to the next level
• Rebuild at least one messy GTM process
• Within the first 6 months:
• Launch multiple 1:1 or 1:few plays
• Partner with Events and Sales on a strategic account experience
• Work with Content or Product Marketing on assets for larger apps
• Build reusable campaign frameworks
• Help the GTM team get sharper on how we talk to established apps
• Show early evidence that ABM is creating higher-quality conversations
• After 12 months:
• Built a repeatable ABM engine for strategic consumer app accounts
• Grown ABM-sourced and ABM-assisted pipeline
• Helped RevenueCat show up more credibly with larger apps
• Created account plays that Sales actually wants to use
• Established a system for learning from every campaign

Qualifications

• 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role
• Experience building pipeline with strategic accounts
• AI-native in how you work
• Have taste in campaign quality
• Excited by consumer apps and their monetization strategies
• Experience using tools like Salesforce, Clay, and 6sense

Requirements

• Comfortable getting hands-on with copy, tools, landing pages, data, workflows, events, and sales feedback

Benefits

• Competitive equity in a fast-growing, Series C startup
• 10-year window to exercise vested equity options
• Fully remote and flexible work environment
• 4-5 weeks of suggested time off annually
• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning