Senior Demand Generation Manager

About WorkatoWorkato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit Why join us?Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you!Also, feel free to check out why:Business Insider named us an “enterprise startup to bet your career on”Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the worldDeloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North AmericaQuartz ranked us the #1 best company for remote workersResponsibilitiesWe’re seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.This is a senior individual contributor role with high visibility and significant impact on revenue.You will also be responsible to:Lead AI-Focused Integrated Campaign StrategyOwn end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiencesDevelop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offeringsTranslate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narrativesDrive Multi-Channel Execution & OptimizationOrchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and webPartner with Marketing Ops to design scalable campaign architectures in marketing automation platformsImplement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)Own experimentation strategy including A/B testing, messaging refinement, and performance optimizationAlign Messaging & Go-to-MarketCollaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaignsPartner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motionsDevelop enablement materials that support AI campaign launches and field activationOwn Performance & Pipeline ImpactOwn pipeline generation from AI integrated campaignsBuild reporting frameworks and dashboards to measure AI campaign performance and ROIConduct post-campaign analysis and translate insights into strategic improvementsLeverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalizationElevate AI Campaign ExcellenceStay current on AI market trends, buyer behavior shifts, and emerging AI use casesAct as a thought partner to leadership on AI go-to-market strategyRequirementsQualifications / Experience / Technical Skills6–10+ years of B2B demand generation or integrated campaign experienceProven experience marketing AI, ML, automation, data platforms, or advanced technology solutionsDemonstrated success driving pipeline growth through full-funnel integrated campaignsDeep understanding of how to position complex AI offerings for both technical and executive audiencesHands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)Strong analytical expertise with experience tying campaign performance to revenue impactExperience running account-based or targeted AI campaignsSoft Skills / Personal CharacteristicsAbility to operate strategically while executing at a detailed levelExcellent cross-functional leadership and stakeholder management skillsWhy You’ll Love This RoleHigh-impact role driving AI category leadership and pipeline growthOwnership of strategic, visible initiatives tied directly to revenueOpportunity to shape AI go-to-market strategy at scaleCollaborative, high-performing marketing teamCompetitive compensation and benefits(REQ ID: 2639)#LI-NJ1