Director, Programs, Marketing and Assessment

Director, Programs, Marketing and Assessment

Application Deadline: 30 June 2026

Department: SU Operations

Employment Type: Full Time

Location: Diaz Compean Student Union

Compensation: $122,000 - $153,720 / year

Description

Position Overview
The Student Union, Inc. is 501(c)(3) nonprofit auxiliary that maintains three major facilities at San José State University in downtown San José, California. These facilities include the Diaz Compean Student Union Building, the Provident Credit Union Event Center, and the Spartan Recreation and Aquatic Center. The Student Union, Inc. functions as part of the Student Affairs Division on campus, and is governed by a Board of Directors made up of a student majority, faculty, and administrators.

Mission The Student Union, Inc. of San Jose State University supports the development, growth, and well-being of students and the campus community by providing diverse programs, desired services, and quality facilities to enhance the collegiate experience.


Job Summary

The Director, Programs, Marketing and Assessment is responsible for creating seamless integrating of marketing efforts for the department, programs and events for the campus community, and managing assessment efforts for campus programs, events, and larger department efforts.

Student Union, Inc. marketing is responsible for digital and print media for department needs with a focus on both campus programming, but also operational and other department support. Campus programming areas support academic year and summer orientation programs for a diverse and broad campus stakeholder community - combining educational programs with connection-building activities. This role will also ensure effective collaborations and partnerships with other campus programming entities to reduce overlap and enhance student participation. Assessment efforts involve qualitative and quantitative methods to examine, refine, and help direct our campus efforts in alignment with data.

The position reports to and receives general supervision and direction from the Executive Director.

Essential Functions and Tasks

Marketing

• Ability to direct department goals and objectives, facilitate innovation and set standards for marketing in print and digital media within the department.
• Supervise full-time marketing Assistant Director and provide oversight of other full-time and student staff; examine staffing levels and roles for adequacy in meeting changing department needs; set and maintain standards for internal/external client turnaround for marketing requests.
• Evaluate and approve expenses and fiscal year budgets for the department.
• Ensure software systems and technology needs are sufficient to meet department requirements.
• Develops and maintains relationships with SJSU University Marketing & Communications; ensures compliance with standards related to altered design for people with disabilities; supports overall broader campus marketing efforts
• Other responsibilities in this area as designated or assigned.

Programs and Events

• Ability to direct department goals and objectives, facilitate innovation and change in new and existing programs to meet the needs of Student Union mission, campus culture, and foster student engagement.
• Oversee multiple and complex Student Union events and programs including comedy, annual SpartanFest and other concerts, performing arts, multicultural programs, movie nights, and other special events.
• In conjunction with area leadership, develops and maintains the annual budget for the department, including preliminary event expense budget and end-of-event settlements.
• Responsible for the training, supervision and evaluation of an Assistant Director for Programs, and oversight of two additional full-time program and event Coordinators and SU event and information center student assistants. Oversight of employee training, scheduling, payroll, supervision of work performance.
• Develops and sustains strategic partnerships and collaborations with other departments in the division, as well as academics, athletics, alumni and parent programs, and operations and planning (Greek Organizations, Associated Students, Residence Hall Council, and Student Involvement) to reduce overlap, ensure cooperation and model efficiency in campus programming.
• Serves on SJSU campus-wide committees related to campus programming; assists with Division-wide efforts for program collaboration and ensuring scheduling aligns with Event Services and SJSU requests for priority dates.
• Works with the Associate Executive Director on risk management and emergency procedures, safety practices and risk management procedures and ensure all activities are conducted in accordance to Student Union, SJSU and CSU risk management policies for programs and events.

Assessment

• Oversee the ongoing evaluation of all event programs, including completing participant evaluations, focus groups, informal discussion, and written program surveys for a learning outcome, and value to the student or campus community.
• Works with SUI Student Success and Assessment team to ensure learning outcomes are developed and assessed consistently with Division and SJSU outcomes and goals.
• Supervise, train, and oversee a graduate assistant for Assessment.
• Work with the graduate assistant to further develop calendar of department assessments; tools for benchmarking; and share valuable information and data to department stakeholders.

Other Areas

• Conduct individual and group 1:1 and team meetings as appropriate; ensure effective collaboration, communication and planning between programs, marketing, and assessment areas.
• In conjunction with areas conduct mid- and long-term planning for the departments to ensure matching future departmental needs and student trends.
• As a part of the department executive leadership team, engage in broad conversations, projects, and efforts that support Student Union, Inc. at large.
• Perform additional duties as assigned.

Qualifications

Minimum Qualifications

• Master's Degree in Business, Management, Marketing, Hospitality, or related field
• Minimum five years of progressive management and supervisory experience in planning programs and events.
• Minimum of two years of full-time staff supervision required.
• Demonstrated knowledge and administration, personnel and organizational management
• Demonstrated knowledge of budgeting, financial management and fiscal responsibility
• Safety rules, risk management, and regulations relative to the management of campus events
• Assessment and evaluation of programs and services experience
• Understanding and implementation of effective marketing avenues for programs and events.

*Preferred Qualifications

• College/university programming with emphasis event and program management
• Seven years of progressive management and supervisory experience in programs and large-scale events.
• First Aid, CPR, and Bloodborne Pathogen training, or must acquire them during first three months of employment.

Knowledge, Skills, and Abilities (KSAs)

• Demonstrated high level of confidence in making strategic decisions, good judgment, and innovative and creative problem-solving skills.
• Strong organizational skills and ability to coordinate, organize and prioritize projects with attention to detail.
• Outstanding organization and communication in both written and verbal skills and the ability to work collaboratively and strategically with a broad spectrum of contributing groups and administrative units throughout campus.
• Demonstrated experience in planning and effectively executing events.
• Demonstrated supervisory or management experience including selecting, training, coordinating, evaluating, and supervising full-time and student employees with a commitment to professional and student development core competencies.
• Ability to compile, prepare, prepare department program assessment data and present to the SU Board of Directors.
• Knowledge of safety procedures and protocols including risk management practices and procedures, and a comprehensive approach to program and event oversight.
• Ability to work evening and weekend hours.
• Willingness to support the Mission and Core Values of the Student Union corporation.
• Experience in computer applications such as: Google Suite (Gmail, Docs, Slides, Sheets, Forms, etc.) Microsoft Office (Word, Excel, PowerPoint, etc.).
• Serves as member of the executive leadership team.

Work Requirements

Physical Demands of Work Environment

• The position works in a wide variety of environments including both a typical office as well as an indoor facility and outdoor aquatic program-oriented environment.
• The physical demands of this position are described below
  • Sitting, walking, twisting, bending, climbing, pulling, pushing, squatting, crawling, kneeling, balancing, reaching, and coordination (eye, hand, foot).
  • Fall (Slip, Trip) Conditions that result in falls (impacts) from height or traditional walking and playing surfaces.
  • Lifting and carrying, often 10-25lbs, frequently 26-50lbs, occasionally 50-75 lbs.
• Able to exchange information in person, digitally, or on the telephone.
• Dexterity of hands, fingers, and wrist to operate a computer keyboard

Employment Information & Policies

Benefits
This position is employed through Student Union at San Jose State University which offers an excellent benefits package including Medical, Dental & Vision insurance (fully paid on selected packages by the company for the employee and dependents), Life and Supplemental Insurance, Vacation, Sick Leave, paid Holidays, 403(b) retirement program, tuition reimbursement, employee development opportunities and more.

Post-Employment Benefits: The Student Union, Inc. provides lifetime retiree medical and dental coverage to eligible employees and their dependents who retire at the age of 55 and have 5 or more years of employment with the Student Union, Inc.

Equal Opportunity/Affirmative Action The Student Union of San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, pregnancy, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. The Student Union and SJSU have a firm and unambiguous commitment to the active elimination of discrimination, and the affirmative recruitment of a diverse, multi-racial community of students, faculty and staff.

Background Check and Fingerprinting Student Union employees are required to undergo and complete a successful background check that includes verification of employment and education, as well as a check of criminal records for employment. Candidates for positions where the employee will come in regular contact with minors and cash management will be required to be fingerprinted. This policy includes emergency hires and may also be applicable to volunteers depending on the work performed.

In some cases, the background check will include a credit check and/or a Department of Motor Vehicles check, as well as a check of licenses and certificates when applicable. All background checks are conducted through the Student Union third-party vendor, Accurate Background.

California State University (CSU) Learning & Development Within the first month, all employees are required to complete the following compliance online training sessions through CSULearn, the University's employee training platform. Employees will be enrolled in the training soon after their appointment is processed and will be notified via email from View email address on click.appcast.io.

1. Injury and Illness Prevention Program
2. Discrimination and Harassment for Supervisors/Non-Supervisors
3. Gender Equity and Title IX Prevention Program (Title IX)
4. Data Security and FERPA
5. Mandated Reporters of Child Abuse

California Child Abuse and Neglect Reporting Act All Student Union at San Jose State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.