Director Market Development

Product Marketing Manager

The Product Marketing team provides value add by:

• Designing product related market strategies and marketing plans to ensure profitable business with the product assigned.
• Analyzing and evaluating market information and data about a target markets, customers, competitors and their potentials.
• Deriving product requirements and "Go-to-market" plans, including pricing, promotion and placing of products.
• Driving the product related outbound marketing activities, designing product marketing campaigns.
• Leading product related alignments with respect to pricing, product messaging and market positioning.
• Ensuring technical specification and data of product are well documented, filed and maintained in the systems.

A job at this level...

• Negotiates and agrees on project targets, budgets, resources and timelines with all stakeholders involved (customers, business, etc.).
• Plans corresponding project portfolio and resources needed, and assess all kind of operational risks related.
• Designs operations-related guidelines to ensure all efficient, effective and compliant business or cross-functional operations.
• Supports sales organization in approaching important or key-stakeholder in the assigned markets.
• May initiate strategic options (e. g., strategic projects), and discuss options with superior management.