Product & Partner Marketing Lead

Job Description

Cloud for Good is seeking a Product & Partner Marketing Lead to join our Marketing team. This role will lead the go-to-market strategy, positioning, messaging, and partner marketing initiatives that bring Cloud for Good’s solutions, intellectual property, industry expertise, and Salesforce partnership to market.

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The Product & Partner Marketing Lead will serve as the connective tissue between Marketing, Sales, Alliances, Delivery, Product, and Salesforce, translating complex technology and services into clear, differentiated market stories that drive awareness, partner engagement, pipeline, and bookings. This role will own product and solution marketing for Cloud for Good’s strategic Salesforce offerings, including Cloud for Good intellectual property, while also serving as a primary marketing liaison to Salesforce.

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This is a highly cross-functional role for someone who understands the Salesforce ecosystem, can move comfortably between technical and business conversations, and knows how to turn capabilities into compelling stories that resonate with customers, Salesforce sellers, and the broader market.

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Location: Virtual: Home-based office in the USA or Canada.

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Work Authorization: Citizens or Permanent Residents of the USA or Canada.

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Responsibilities

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Lead the product, solution, and partner marketing strategy that positions Cloud for Good as a differentiated Salesforce partner and accelerates adoption of Cloud for Good solutions, intellectual property, and strategic Salesforce offerings.

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• Own go-to-market strategy and positioning for Cloud for Good’s packaged solutions, IP assets, and strategic Salesforce offerings, including Agentforce, Data 360, AI, and industry-specific solutions.
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• Develop differentiated messaging and value propositions that translate technical capabilities into measurable customer outcomes and clearly articulate why Cloud for Good is uniquely positioned to deliver them.
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• Lead go-to-market launches for new Cloud for Good solutions, IP, Salesforce capabilities, and industry offerings, coordinating messaging, content, campaigns, sales enablement, partner activation, and internal readiness.
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• Create sales and partner enablement assets including pitch decks, battlecards, competitive positioning, one-pagers, solution briefs, demos, customer stories, and point-of-view content that help Cloud for Good and Salesforce sellers confidently position our solutions.
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• Partner closely with Sales and Delivery to understand customer needs, competitive dynamics, objections, buying patterns, and emerging opportunities and translate those insights into stronger market positioning.
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• Serve as a primary marketing liaison to Salesforce, developing relationships with Salesforce partner marketing, industry, product, and field teams to identify opportunities for joint go-to-market activity.
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• Align Cloud for Good’s marketing strategy with Salesforce priorities, identifying opportunities to activate around strategic products, industry initiatives, launches, campaigns, and annual go-to-market motions.
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• Develop and execute joint marketing programs with Salesforce, including campaigns, webinars, events, executive programs, customer stories, thought leadership, and field activation.
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• Drive Salesforce field enablement, ensuring Salesforce sellers understand Cloud for Good’s capabilities, differentiators, customer successes, industry expertise, and proprietary solutions and know when to bring Cloud for Good into an opportunity.
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• Own Cloud for Good’s marketing presence across key Salesforce partner channels and programs, including AppExchange listings, AgentExchange, customer reviews and CSATs, Partner Innovation Awards, FDE, Zero Copy, and other strategic partner initiatives.
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• Partner with Alliances to identify and activate co-sell and co-marketing opportunities that strengthen Salesforce relationships and generate partner-sourced and partner-influenced pipeline.
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• Develop industry-specific positioning, with particular emphasis on State & Local Government while ensuring Cloud for Good’s product and solution stories translate effectively across nonprofit, higher education, and financial services.
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• Bring customer proof into the GTM motion by partnering with customers, Sales, Delivery, and Marketing to identify measurable outcomes and turn successful implementations into customer stories, awards, presentations, and Salesforce-facing proof points.
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• Monitor market, Salesforce, and competitive trends to identify emerging opportunities, evolving customer needs, and areas where Cloud for Good can differentiate its solutions and expertise.
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• Measure the impact of product and partner marketing initiatives, partnering with Marketing Operations and Revenue Operations to understand influence on awareness, Salesforce engagement, pipeline, win rates, solution adoption, and bookings.
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Preferred Skills

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• Experience with Salesforce partner programs and channels such as AppExchange, AgentExchange, Partner Innovation Awards, FDE, Zero Copy, or similar programs.
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• State & Local Government experience, with the ability to translate product and partner marketing strategies across Cloud for Good’s other core industries, including nonprofit, higher education, and financial services.
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Working Successfully at CFG

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Cloud for Good is a client-service organization, and as a member of our fully remote team, there are a few non-negotiables that enable collaboration, professionalism, and exceptional client outcomes. We succeed when our teams work in partnership with clients, communicate proactively, and uphold the standards that make Cloud for Good a trusted partner.

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• Travel Requirements
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• All roles at Cloud for Good include a travel component. Business travel—both domestic and international—is required based on organizational priorities. The amount of travel will vary by role but is generally expected to be up to 20% annually. Travel is considered an essential part of this position.
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• Work Environment
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• Cloud for Good is a fully remote company. Team members are expected to maintain a professional, distraction-free workspace that is camera-ready for video meetings. Collaboration takes place across Zoom, Office 365, Salesforce, and Slack during standard business hours (9:00 a.m. – 5:00 p.m. in your local time zone).
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• Client Time Zone Alignment
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• As a team member, you may be required to adjust your work hours to align with your key client’s time zone to support effective communication, collaboration, and project delivery. Flexibility and coordination with your Project Lead (Services) will help ensure success in this client-facing role.
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Disclaimers

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• Equal Employment Opportunity
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• At Cloud for Good, we are proud to be an Equal Opportunity Employer and adhere to the principles of Equal Employment Opportunity (EEO). We do not discriminate in employment decisions or practices on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other legally protected characteristic.
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• Our commitment to non-discrimination applies across every location in which our company operates, and it encompasses all aspects of employment.
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• Cloud for Good strongly encourages individuals from diverse backgrounds and identities to apply. Our commitment to diversity not only strengthens our workplace culture but also drives better outcomes for our clients. We value inclusivity and want applicants who may require special assistance or accommodation during the interview process to know we’re here to assist you.
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• Use of AI in Interviewing
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• At Cloud for Good, we believe in conducting interviews that are fair, equitable, and designed to evaluate candidates based on their qualifications and experience, with the organization. To ensure that all candidates are given an equal opportunity to demonstrate their abilities, we prohibit the use of AI or any other type of machine learning tools during the interview process.
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• Candidates are expected to participate in the interview process remotely using video conferencing. Any attempt to use AI or similar technology to respond to interview questions, analyze or provide feedback on the interview process, or perform any other interview-related tasks is strictly prohibited and will be considered a violation of our policy and may result in disqualification from the interview process.
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• We understand that some candidates may have disabilities or other circumstances that require accommodation during the interview process. In such cases, we will make reasonable accommodations to enable candidates to participate in the interview process to the best of their ability. However, we do not permit the use of AI or similar technology as a substitute for direct participation in the interview.
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