Copywriter

Role Description

The Copywriter is responsible for creating clear, compelling, and on-brand content that supports Cart.com’s marketing, product, and sales initiatives. This role plays a critical part in shaping how Cart.com communicates with customers across channels, translating business priorities into engaging messaging that drives awareness, engagement, and conversion.

You will partner closely with Product Marketing, Demand Generation, Creative, and Marketing Communications to develop content across campaigns, digital channels, and sales enablement materials. This role requires a strong writer with the ability to adapt tone and messaging across formats while maintaining a consistent brand voice.

What You’ll Do:

• Write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages.
• Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance.
• Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language.
• Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients.
• Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences.
• Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels.
• Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling.
• Write and refine SEO-conscious content to support organic traffic and discoverability.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
• Adapt messaging for different audiences, formats, and stages of the funnel.
• Deliver with speed through AI augmentation.
• Incorporate feedback from stakeholders and iterate quickly while maintaining content quality.
• Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement.
• Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling.
• Collaborate with brand and media teams to deliver an integrated approach to client success.

Qualifications

• A strong, adaptable writer with a clear command of tone, voice, and storytelling.
• Detail-oriented, with a sharp eye for clarity, grammar, and consistency.
• A collaborative partner who can take feedback and iterate quickly.
• Curious and customer-focused, with an interest in what drives engagement and conversion.
• Comfortable working in a fast-paced environment with multiple priorities.

Requirements

• 3–6+ years of experience in copywriting, content marketing, or related roles.
• Proven experience writing across multiple formats (digital, web, email, campaigns, etc.).
• Strong portfolio demonstrating marketing, brand, or product-related writing.
• Experience collaborating with cross-functional teams (Brand, media, development).
• Familiarity with SEO principles and content optimization.
• Experience working within brand guidelines and messaging frameworks.
• Familiarity with AI-tools and how to use them to scale your work efficiently.
• Bachelor’s degree in Marketing, Communications, English, or related field (or equivalent experience).

Nice to Haves

• Experience in Agency, B2B, SaaS, eCommerce, or platform-based companies.
• Experience writing for performance marketing (ads, websites, marketplaces).
• Familiarity with content management systems (CMS) and marketing tools.
• Exposure to product marketing or sales enablement content.