Director, E-Commerce Growth and Marketplace Partnerships
ipsy
Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. Explore careers and learn more about our values, culture, and benefits across all our brands: We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually. United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? We are seeking a Director of E-Commerce Growth & Marketplace Partnerships to lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms. This leader will operate as a general manager for partner brands, driving profitable revenue growth while coordinating cross-functional resources including marketing, merchandising, operations, sourcing, and logistics. This role is responsible for owning marketplace performance end-to-end — including merchandising strategy, marketing investment, forecasting, operational infrastructure, and brand partnership management. The ideal candidate combines strong marketplace expertise, operational rigor, and strategic thinking to scale partner brands while building repeatable processes that support long-term growth. This individual will work closely with internal teams across finance, operations, creative, marketing, and logistics, as well as external brand partners and 3PL providers, to maximize performance and remove operational friction. This position reports to the Chief Business Development Officer and can be remote from any of the 17 U.Own revenue and profitability across Amazon, TikTok Shop, and other third-party commerce platforms Develop and execute strategies to scale partner brand sales across marketplaces Drive profitable growth through optimized merchandising, pricing, and marketing investment Identify and expand opportunities across additional e-commerce platforms and channels Architect the TikTok Shop Affiliate strategy, managing the Affiliate Center and creator-led "Live Shopping" funnels to turn social momentum into measurable business impact. Partner with creative teams to produce "Algorithm-First" content that reduce purchase friction Brand Partnership Management Serve as the primary strategic partner and operator for supported brands Act as a GM for partner brands, coordinating resources across marketing, operations, sourcing, and logistics Build strong relationships with partner brands and ensure alignment on strategy, performance, and growth initiatives Marketplace Operations, Merchandising and Compliance Own marketplace merchandising strategy including product assortment, content optimization, promotions, and launches Manage marketplace storefronts and listings to maximize discoverability and conversion Oversee Account Health and platform compliance, managing Brand Registry, IP protection, and proactive resolution of potential account suspensions or counterfeit concerns. Coordinate product photography, creative assets, and listing optimization Marketing & Performance Optimization Manage and optimizepaid marketing investments across Amazon and TikTok Shop Develop data-driven strategies to improve CAC, ROAS, and contribution margin Monitor "Share of Voice" (SOV) metrics to ensure partner brands maintain a competitive edge in key beauty categories. Partner with growth marketing teams to test and scale acquisition strategies Partner with supply chain, sourcing, and brand partners to ensure appropriate inventory levels Manage product lifecycle planning including launches and restocks Work cross-functionally with finance, supply chain, creative, and marketing teams Partner with finance to build budgets, forecast performance, and monitor profitability Oversee 3PL relationships supporting partner brands Ensure seamless coordination between brands, warehouse partners, and marketplaces Identify and execute creative growth opportunities leveraging IPSY's competitive advantages Develop scalable systems and playbooks for onboarding and accelerating new partner brands 10+ years of experience in e-commerce, marketplace management, or digital commerce
- Deep experience with Amazon marketplace operations and performance marketing
- Experience scaling brands on TikTok Shop or emerging social commerce platforms
- Strong experience with inventory planning, forecasting, and supply chain coordination
- Experience managing P&L ownership or GM-style responsibilities
- Strong analytical and financial modeling skills, specifically relating to blended ROAS and Omni-channel LTV
- Experience managing cross-functional teams and external partners
- Medical, dental & vision insurance
- Work from home flexibility
- EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
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