Marketing Analytics Specialist

Working remotely as an independent contractor, the Marketing Analytics Implementation Specialist will manage attribution architecture, cross-platform tracking, and data flow automation to ensure accurate marketing measurement and reporting for a US-based team. Key responsibilities Maintain and evolve a multi-touch attribution framework across various marketing channels and ensure alignment with real-world activity Configure and troubleshoot cross-platform tracking, including GA4 and ad platforms, to ensure reliable data capture and reporting Develop and maintain automation pipelines for lead source tracking and data synchronization between CRMs and advertising platforms Required qualifications Strong English communication skills with substantial overlap with US Central or Eastern Time business hours Experience with multi-touch attribution frameworks and cross-platform tracking tools Proficiency in using APIs and automation tools like Zapier for data integration Technical knowledge of GA4, CRM systems, and call tracking solutions Ability to work independently and manage priorities in a remote environment