Manager, Search & AI Visibility

Role Description

Resident is looking for a Manager, Search & AI Visibility to join the SEO team within the Labs Product division. This is a high-impact, high-visibility role at a pivotal moment in Resident's growth. As one of the fastest-growing omnichannel retailers in North America, Resident is expanding its brand portfolio, entering new categories, and building the organic infrastructure to support long-term, scalable growth.

This role sits at the center of that — with real opportunity to shape SEO strategy not just across Resident's core brands, but across a broader ecosystem of brands and business units within our parent company. For the right person, this is a career-defining opportunity to operate at scale, influence a growing organization, and help build something that matters.

The role will play a key part in supporting Resident's next phase of growth, with a strong emphasis on new brand launches, site migrations, and scaling SEO practices across an expanding portfolio. It will support core Resident brands — Nectar, DreamCloud, Awara, and Siena — as well as Newton Baby, Ashley portfolio brands, and future brands as they are brought into our catalog, content, feed, and ecommerce ecosystem.

This person is responsible for owning and executing SEO strategy across:

• Technical SEO
• Content SEO
• On-page optimization
• Site architecture
• Internal linking
• Indexation
• Authority-building initiatives

The right person will be technical enough to work directly with Engineering, content-minded enough to improve pages and briefs, analytical enough to find opportunities in the data, and confident enough to present recommendations and results in cross-functional forums.

This role will also help grow organic visibility, traffic, and revenue across traditional search and emerging AI search surfaces — including AI Overviews, ChatGPT, Perplexity, Gemini, and other citation-led experiences.

Qualifications

• 5+ years of progressive, hands-on experience in SEO — spanning technical SEO, on-page optimization, content SEO, ecommerce SEO, or organic growth.
• Experience working across Product, Engineering, Content, Brand, Creative, Growth, and Analytics teams.
• Deep, hands-on command of technical SEO — crawlability, indexation, site architecture, JavaScript rendering, structured data, canonicals, redirects, XML sitemaps, robots.txt, internal linking, Core Web Vitals, and page performance.
• Strong experience owning on-page optimization across ecommerce and content environments.
• Proficiency with Google Search Console, GA4, BigQuery, SEMrush, Screaming Frog, Botify, Ahrefs, BrightEdge, Profound, or comparable platforms.
• Strong written and verbal communication skills.
• Proactive and commercially minded.

Requirements

• Own and execute the technical SEO roadmap across Resident's brand portfolio.
• Embed SEO best practices into new templates, components, site migrations, product launches, and experiments.
• Own on-page SEO across various content types.
• Build and execute internal linking strategies.
• Define and track SEO KPIs.
• Create scalable SEO frameworks.
• Manage SEO tools, vendors, consultants, and agency partners.

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• “Take what you need” PTO
• Wellness benefits
• Online learning resources & trainings
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!