Head of Advertising and Media

Role Description

Own paid media for ACQ Vantage at Acquisition.com. Scale 8-figure ad budgets across Meta, Google, YouTube, TikTok, X, etc. Turn ads into predictable member growth. Remote, US-based.

ACQ Vantage is the membership business unit inside Acquisition.com, built to help entrepreneurs scale from 7 to 9 figures. Growth is driven by a combination of Alex Hormozi's organic leverage and a significant, growing paid media budget.

The Head of Advertising & Media owns paid acquisition end-to-end for ACQ Vantage and is accountable for every dollar spent converting into qualified leads, closed members, and LTV from paid channels.

Together with Head of Growth, this person leads media buying, creative strategy, and ad operations function for the BU (ACQ Vantage). They decide what we spend, where we spend it, how we test, and how we measure.

The problem this role solves: ACQ Vantage has world-class organic reach, a proven offer, and strong unit economics, but needs a single operator who turns that leverage into a predictable, scalable, performance-driven paid engine that can absorb meaningfully more capital without breaking CAC.

Responsibilities

• Determining the optimal mix of media channels to reach target audiences.
• Budget Management & ROI Analysis: manage and optimize advertising budgets, scaling from $50k to $1M+/month, to ensure maximum ROI and cost-efficiency.
• Utilizing analytics tools and custom dashboards to monitor campaign performance, track metrics, and adjust strategies in real-time.
• Use as much AI and automation as possible to collaborate with lean team and unlock exponential efficiencies on your position.
• Need to be able to build creatives at scale using AI.
• Build your own dashboards and analysis assisted by AI.
• Automate tests and campaign operational tasks such as: creating campaigns, ad groups and ad creatives at scale, using AI.
• Primary contact for external media partners and negotiating contracts.
• Keeping up-to-date with emerging AI and media, technology, and consumer trends to innovate and maintain a competitive edge.
• Participate in leadership meetings to present reports and updates.

Qualifications

• 10 years or more of experience in media planning and buying, preferably in an agency or corporate marketing department.
• Proficiency in advertising platforms, attribution and tracking systems, CRMs, media research tools, etc.
• Proven capability of using AI for advertising management in different areas such as: creatives, segmentation, ads management, optimization, reporting, etc.
• Manage teams and collaborate across departments.

Requirements

• Driving measurable revenue, moving beyond "vanity metrics" to directly link media spend with sales data, margin improvement, and ROAS (Return on Ad Spend).
• Optimizing advertising mix modeling to lower acquisition costs while maintaining high-volume growth (CAC efficiency).
• Utilizing data analytics to identify growth opportunities, competitive threats, and untapped consumer segments.
• Annual growth: hit $100M in MRR in 12 months, with 70% of it coming from ads.

Benefits

• Flexible Unlimited Paid Time Off and Company-wide Holidays.
• Employer sponsored Medical, Dental, & Vision plans.
• $1,950 annual Employer HSA contribution.
• FSA options including dependent care.
• Employee assistance program and mental health resources.
• Employer match program for 401(k), eligible for both Traditional and Roth accounts.
• $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
• For local or visiting team members, enjoy access to a state-of-the-art gym at our HQ in Las Vegas.