Digital E‑Commerce Product Manager for Insurance Platform
A-max Insurance Services Inc
THE OPPORTUNITYAs Product Manager, Digital eCommerce, you will own the end-to-end digital product lifecycle for A-MAX's online quote-to-bind platform. You will sit at the intersection of technology, marketing, and operations — coordinating a cross-functional team of developers, designers, data analysts, and carrier relations to build and optimize a best-in-class digital insurance buying experience.You will report directly to the SVP of Strategy & Vision and have authority over the product roadmap, sprint planning, and feature delivery across the entire digital funnel — from first click to bound policy.KEY RESPONSIBILITIESProduct Strategy & RoadmapOwn and maintain the digital product roadmap aligned to three core KPIs: Webquote Revenue Contribution, eCom Platform EBITDA ROI, and Customer Digital CX IndexDefine quarterly OKRs and translate them into sprint-ready backlog itemsPrioritize features and fixes based on customer impact, revenue potential, and technical feasibilityDrive the product vision for the full quote-to-bind funnel, BOL (Binder of Insurance), and post-sale digital touchpointsExecution & DeliveryOwn sprint planning and backlog grooming in collaboration with the Dev Pod (2 onshore + 2 Bermuda-based engineers)Write clear, detailed Product Requirements Documents and acceptance criteriaManage day-to-day development velocity and remove blockers proactivelyCoordinate QA, UAT, and launch readiness across Marketing, Sales, Operations, and ITEnsure on-time delivery of all platform releases with zero critical production regressionsUI/UX & Customer ExperiencePartner with UX designers to deliver wireframes, prototypes, and final designs that optimize quote conversion ratesChampion mobile-first design and accessibility standards across the platformConduct competitive benchmarking of digital insurance buying experiencesInterpret user research, session recordings, and funnel analytics to drive continuous UX improvementsOversee A/B testing programs to validate design and copy hypothesesAI & Digital InnovationIdentify, evaluate, and implement AI tools to enhance the digital customer journey — including chatbots, recommendation engines, personalization, and intelligent quote flowWork with the Data & Analytics team to integrate AI-driven insights into the platformChampion automation across internal workflows to improve operational efficiencyStay ahead of InsurTech trends and bring relevant innovations back to the product roadmapCMS & Content OperationsSupport the content management system (CMS) strategyCollaborate with Marketing on landing page strategy, campaign pages, and personalization for key customer segments (e.g., Spanish-language, SR-22)Ensure CMS platform supports rapid content deployment without engineering dependencies for routine updatesStakeholder Communication & ReportingPresent product updates, KPI performance, and roadmap progress to leadership on a biweekly cadenceServe as the primary liaison between eCommerce, IT, Marketing, Sales, Operations, and Data teamsMaintain a transparent, written communication culture through Confluence, Jira, or equivalent toolsQUALIFICATIONSRequired10+ years of product management experience, with at least 2 years in digital eCommerce, InsurTech, FinTech, or a regulated digital industryProven track record of owning a product from concept through launch and iterationDeep familiarity with agile/scrum methodologies — you've run sprints, not just attended themStrong analytical skills — comfortable with funnel metrics, conversion rates, A/B test results, and EBITDA-level business casesExperience working with development teams on front-end and back-end featuresExcellent written and verbal communication skillsStrongly PreferredInsurance or InsurTech experience — understanding of auto insurance quoting, binding, policy servicing, carrier relationships, or complianceHands-on experience with AI tools in a product context — LLM integrations, AI-assisted customer journeys, predictive analytics, or chatbot implementationsCMS platform expertise — AEM (Adobe Experience Manager), Contentstack, Webflow, or equivalentUI/UX design sensibility — ability to critique wireframes, write design briefs, and collaborate closely with designers without needing to design yourselfExperience with non-standard or specialty insurance markets (SR-22, high-risk auto) is a significant plusBilingual (English/Spanish) is a plus given our customer baseTechnical Fluency (you don't need to code, but you should speak the language)REST APIs, webhooks, and third-party integrationsWeb analytics platforms — GA4, Heap, Mixpanel, or similarData visualization tools — Power BI, TableauProject management tools — Jira, Asana, Linear, or similarA/B testing platforms — Optimizely, VWO, or similarAbout A-MAX Insurance:A-MAX is an industry leader that specializes in providing low-cost insurance to thousands of customers and businesses. We are dedicated to exceeding expectations by continuing to set forth our commitment of providing excellent service, affordable rates, and convenient locations. We believe that buying insurance should be quick, easy, and hassle-free; which is why we have made it our mission to simplify insurance by providing easy-to-understand, customized policies that best fit the needs and budgets of our customers.A-MAX actively fosters the growth of our employees and company to maximize our positive impact on the community. Our motivation is to provide sustainable career opportunities for our employees and reward them for their dedication and commitment. A-MAX has aided in the economic growth of local communities by more than tripling our workforce and adding more jobs in low-to-middle-income neighborhoods.Why Join Us?CompensationCompetitive SalaryAnnual BonusWeekly PayrollComprehensive BenefitsMedical, Dental, and Vision InsuranceVoluntary BenefitsFREE Basic Life Insurance & Long-Term Disability CoverageWork-Life BalanceHybrid work schedulePaid Time OffPaid HolidaysFinancial Security & Retirement401(k) with up to a 4% Company MatchShort Waiting Period for Retirement BenefitsCareer Growth & SupportOpportunities for Internal AdvancementOpportunity to lead enterprise-wide initiatives in a rapidly growing company.Work in a dynamic, innovative, and collaborative environment.For information on A-MAX Insurance & Affiliates, including more information on employee benefits and our company culture, visit our website at Insurance & Affiliates is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr A-max Insurance Services Inc
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