Product Owner (Ad Tech)

Role – Product Owner (Ad Tech)

Job type: Fulltime

Location: Irving, TX or New York

Must Have Technical/Functional Skills:

Job Description

Must Have Technical/Functional Skills

- Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms

- Hands-on exposure to:

- Campaign lifecycle management

- Audience targeting and segmentation

- Performance marketing and attribution models

- Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes

- Advanced experience with Jira and Confluence

- Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs

- Experience working with cross-functional teams:

- Marketing, Data Science, Engineering, and Business stakeholders

- Ability to translate marketing strategies into technical product requirements

- Excellent communication skills across:

- Technical teams (developers, architects)

- Business leadership and marketing stakeholders

Roles & Responsibilities

• Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.

• Define and manage product backlogs for solutions across:

o Digital advertising platforms (Search, Display, Social, Programmatic)

o Marketing automation and campaign management systems

o Customer segmentation and targeting tools

• Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.

• Collaborate with marketing, analytics, and engineering teams to:

o Translate business and campaign goals into scalable product features

o Incorporate data-driven insights into product decisions

• Drive integration with ad tech and martech ecosystems, such as:

o Google Ads, Meta Ads, DSPs, CDPs

o Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)

Salary Range: $100,000 to $120,000 per year