Senior Regional Social Manager

Job Title: Senior Regional Social Manager

Location: Metro Detroit

Requirement: This position requires a Video Cover Letter be emailed to View email address on click.appcast.io - no applicants without this will move to the interview process. Camera presence, how you hook and who you are on screen is a large portion of this position.

Compensation: $45k-$60k/year based on experience (Cover Letter Video Quality - show us what you're made of :)).

Position Overview:

Disc Replay is seeking a creative, energetic, and highly organized Senior Regional Social Manager to lead the execution of our national social media presence while also supporting local store content . This role will manage Disc Replay's national social accounts across platforms including Facebook, Instagram, TikTok, and YouTube , while also producing content for select individual store locations and collaborating with other Regional Social Media Managers to ensure a consistent, cohesive brand ecosystem across all markets.

The ideal candidate is a skilled content creator, social media guru, and on-camera personality who thrives in a fast-paced retail environment and has a passion for gaming, collectibles, and pop culture.

Key Responsibilities:

National Account Management

• Plan, create, and post engaging content for Disc Replay's national social media channels (Meta, TikTok, YouTube Shorts).
• Develop and maintain a strategic content calendar tied to marketing campaigns, seasonal events, and store promotions.
• Serve as an on-camera personality for brand videos, product spotlights, and social content when appropriate.

Local Store Content Production

• Create content for select individual store locations to support local marketing efforts, promotions, and events.
• Capture in-store video/photo content

Cross-Team Collaboration

• Collaborate with the Regional Social Media Managers to guide content creation for other stores and ensure alignment with the national brand strategy.
• Share best practices, content ideas, and template assets to maintain a consistent look, tone, and feel across all locations.

Community Engagement

• Monitor and respond to comments, DMs, and brand mentions across national and local accounts.
• Foster an inclusive and engaging social media community that reflects Disc Replay's values and personality.

Performance Tracking

• Track and report on key social metrics (engagement, reach, follower growth) for both national and local campaigns.
• Offer insights and recommendations for content optimization.

Qualifications:

• 3-5 years of social media management experience, preferably in retail, gaming, entertainment, or lifestyle brands
• Strong video production, editing, and storytelling skills (Reels, TikTok, YouTube Shorts)
• Comfortable and confident appearing on-camera and representing the brand in a public-facing role
• Working knowledge of social media management tools (e.g., Meta Business Suite, Sprout, etc.)
• Strong collaboration and communication skills to work across multiple store teams and leadership levels
• Passion for gaming, pop culture, collectibles, or retro media is highly preferred
• Basic graphic design skills (Canva, Adobe Suite) are a plus

Success in This Role Means:

• Consistent growth in engagement and followers across both national and local social channels
• Strong pipeline of high-quality, brand-aligned video and photo content
• A connected and consistent social media presence across all Disc Replay store locations
• Increased store traffic and brand awareness driven by social media initiatives

Work schedule

• 8 hour shift
• On call
• Weekend availability

Supplemental pay

• Bonus pay

Benefits

• Flexible schedule
• Paid time off
• 401(k)
• Referral program
• Employee discount
• Paid training

Flexible work from home options available.