Senior Account Executive, Corporate & Lifestyle - Public Relations

Job Description

Job Description

BPCM is looking for a talented Senior Account Executive to join our Corporate & Lifestyle team. This role will support a varied portfolio of clients across industries including retail, fashion, beauty and technology, helping brands define and communicate compelling corporate and consumer narratives, strengthen their reputations and earn meaningful visibility with consumer, lifestyle, business and trade media.

The ideal candidate is an energetic, proactive and collaborative communications professional with strong media relations skills, established editorial relationships and a sharp understanding of how earned media supports broader brand and business goals. This person will work alongside senior team members to develop communications plans, identify timely and creative story angles, manage day-to-day client needs and execute media strategies around corporate milestones, product launches, partnerships, events and executive thought-leadership.

Candidates must have a minimum of five years of experience in communications, public relations or marketing in an agency or in-house environment, with a proven track record of securing press coverage, drafting strong written materials and managing multiple work streams and priorities.

Requirements

(are not limited to):

Media Relations

• Developing and maintaining strong editorial relationships across multiple levels, including business, retail, lifestyle, beauty, technology, and fashion editors
• Securing strategic press coverage (features and long-form stories) in national and key regional magazines, newspapers, podcasts, TV, and online media outlets
• Proactively pitch and secure editorial opportunities that advance corporate and brand narratives, strengthen reputation and position clients and their leaders at the forefront of their industries
• Identify and secure speaking engagements, panels, awards, contributed content and other visibility opportunities for brands and executives
• In partnership with supervisors, planning, developing, and advising clients on integrated and measurable PR strategies
• Managing client initiatives and taking ownership of specific projects
• Ensuring routine media inquiries are handled in a timely and efficient manner

Client relations

• Serving as a primary client contact with the proven ability to manage and drive multiple client account programs• Overseeing junior team members create, maintain and distribute editorial reports, press, and budgetary tracking documents in a timely manner
• Demonstrating exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
• Responding to client requests promptly with enthusiasm and accuracy
• Ensuring that key milestones and projects are on track, within prescribed timelines and are value-producing
• Ideating, planning, and executing partnerships and activations
• Advising clients on positioning and messaging, developing and/or editing brand communications to meet press-facing needs (including, but not limited to press releases, talking points, interview responses, etc.)

Reporting

• Reviewing media and reports compiled by junior team members on relevant client news and trends
• Overseeing press credit reporting according to client preference
• Proficient in MuckRack, PowerPoint, Excel, etc.

Writing

• Drafting and contributing to press releases and client materials, such as Q&A’s and executive briefing materials, that encompass brand messaging and positioning
• Support select senior executives’ LinkedIn presence by advising on strategy and developing content that amplifies company news, industry insights and executive perspectives
• Overseeing creation, maintenance and timely distribution of editorial reports, press clippings and budgetary tracking documents
• Exhibiting strong writing, communication, and presentation skills to effectively articulate ideas to clients, agency, and colleagues

Team Management/Development

• Directly managing day-to-day activities on multiple accounts
• Managing and mentoring direct reports, to include interns
• Managing and mentoring junior staff reporting into this role while maintaining close communication with Supervisors or Directors to ensure efficient prioritization and workflow
• Directly managing day to day activities on assigned account

About you:

• Must have a minimum of 5 years of PR and/or Marketing experience working in an agency or in- house setting, ideally with sustainable brands
• College degree – ideally in Communications, Journalism, Public Relations, Marketing or a related field
• Established editorial relationships across sectors, such as business and consumer media
• Knowledge of and interest in corporate reputation
• Seasoned writing skills
• Strong project and people management skills• Proactively function as a friendly gatekeeper, handling confidential and sensitive information
• Proactive about finding and presenting solutions
• Excellent written and verbal communication skills
• Meticulously organized and detail oriented
• Flexible in adapting to changing timelines and priorities

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Tech Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

This role will be hybrid, 3 days minimum in Brooklyn office.

The anticipated salary range for this position is $65,000.00- $80,000.00. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Why BPCM:

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.