Digital Content Manager

Digital Content Manager

Healthier United is seeking a Digital Content Manager who specializes in online content creation and video editing to serve the family of organizations. The Digital Content Manager will play a vital role in shaping and amplifying Healthier United's digital presence. This position is responsible for developing compelling, on-brand content across digital channels that informs, engages, and grows our audience. Working closely with sister organizations and internal teams, the Digital Content Manager will bring creativity and strategy together to advance Healthier United's mission through meaningful digital storytelling. This is an exciting opportunity for a digitally savvy communicator who is passionate about using content to drive impact.

Status: Full-time exempt

Location: Denver Metro area or Raleigh-Durham area; hybrid work with the expectation to be "in the field" as needed

Primary Responsibilities:

• Oversee day-to-day management of digital platforms for Healthier United and its family of organizations, ensuring consistent brand voice and audience engagement
• Collaborate with sister organizations to develop and execute a strategic content calendar across all digital channels
• Create content for, launch, and monitor paid digital ad campaigns
• Conceptualize and test innovative approaches to digital content delivery, staying current with emerging trends, tools, and best practices in digital marketing
• Monitor and analyze online engagement metrics to assess content performance and inform strategy
• Design and produce static digital assets, including infographics and branded visuals, optimized for various platforms and formats
• Engage with online audience members and strategic partners on social media
• Compile and present regular digital performance reports, translating data into actionable insights and recommendations for family of organizations
• Coordinate with team members to maintain a reliable content pipeline, setting clear deadlines and ensuring timely submission of materials
• Maintain Healthier United and sister organization websites, including regularly updating online forms, podcast episodes, and media hits
• Edit video and audio content, including podcast episodes and recorded materials, for publication across digital platforms
• Maintain and update EveryAction CRM, including managing lists, forms, and supporter data in coordination with relevant staff

Qualifications

Required

• 3+ years of experience in digital content creation, social media management, or a related field
• Proficiency in graphic design tools such as Canva, Adobe Creative Suite, or similar platforms
• Proficiency in video editing skills for podcast and short-form content (Reels, TikToks, YouTube Shorts)
• Strong understanding of major social media platforms (Instagram, LinkedIn, Facebook, TikTok, etc.), their respective best practices, and tools (e.g. LinkTree)
• Proficiency in running paid digital campaigns on social media and Google Ads
• Demonstrated ability to analyze engagement data and translate findings into clear, actionable recommendations
• Excellent written and verbal communication skills, with a keen eye for brand consistency and storytelling
• Strong organizational skills and ability to manage multiple deadlines in a fast-paced environment
• Experience collaborating across teams

Preferred

• Experience working in a nonprofit, healthcare, or mission-driven organization
• Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, or similar)
• Proficiency with Google Analytics
• Proficiency managing website content and implementing website best practices
• Experience with CRM maintenance
• Knowledge of SEO and GEO principles and how they apply to digital content

Healthier United Non-Discrimination Policy

Healthier United is dedicated to the principles of equal employment opportunity in any term, condition or privilege of employment. Healthier United does not discriminate in employment or advancement opportunities on the basis of race, sex, color, creed, national origin, ancestry, age, sexual orientation (including gender identity and gender expression), disability or any other characteristic protected by federal, state or local law.

We believe that traditional hiring practices have historically and systemically marginalized entire groups of people — including people of color, people from different socio-economic backgrounds, women, and people in the LGBTQIA+ community, to name a few. We believe that we are better as an organization when we work to deconstruct barriers and build a team that has authentic representation from diverse communities, backgrounds and beliefs. Hence, we strongly encourage qualified candidates from those mentioned, as well as other marginalized communities, to apply for roles within our team.

Benefits

Salary is commensurate with qualifications and experience. Salary range is $72,500 - $80,000

Healthier United offers a very generous benefits package. We value the opportunity for our employees to support their physical, mental, and social health as well as practice a work and life balance. Our benefits package includes:

• Health, vision, and dental insurance;
• Retirement plan (no match requirement);
• 20 days of PTO;
• Twelve paid holidays;
• Professional development stipends;
• Wellness and cell phone benefit reimbursed monthly; and
• Paid sabbatical after five years of employment