Senior Experience Strategist

RAPP Strategy And Planning Role

WHO WE ARE: We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT: At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we're able to activate authentic customer connections for our clients. Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE: We're looking for a strategically minded individual with a background and passion for building connected customer experiences across CRM and digital channels for world-class brands. Your ability to develop innovative communications strategies and full-funnel journey plans will spark new ideas, create more relevant customer connections, and drive brand growth. You will have the opportunity to work alongside interdisciplinary teams, fellow strategists, and collaborative clients to create impactful, integrated work across the customer experience.

YOUR RESPONSIBILITIES:

• Lead integrated CRM and digital channel planning across the year in close partnership with client and agency teams, identifying cross-channel opportunities, campaign priorities, and audience strategies
• Develop and evolve full-funnel customer journey and communication plans across CRM and digital touchpoints to better connect brand, media, and customer experience
• Shape CRM programs and digital communications strategies that identify, capture, nurture, and re-engage customers throughout the decision-making process
• Review ongoing performance reporting across CRM, digital creative, site experience, and channel metrics to identify optimizations, gaps, and areas of opportunity
• Support audience and customer strategy by uncovering behavioral, channel, and market insights that sharpen target definitions and improve relevance across CRM and digital activation
• Refresh in-market customer experiences as needed based on updated audience, media, brand, or business direction from partner teams
• Develop annual learning agendas and test plans across CRM and digital programs to improve performance, strengthen engagement, and inform future campaign strategy
• Partner with media, analytics, and other agency teams to develop integrated reporting that brings together results, learnings, and strategic implications across channels
• Develop strategic and creative briefs in support of CRM initiatives, digital campaigns, and broader marketing efforts throughout the year
• Conduct competitive, category, and cultural landscape research to inform strategic recommendations, journey planning, and creative opportunities
• Collaborate across partner agencies and client teams to ensure strategic consistency across CRM, digital media, creative, and customer experience workstreams
• Present strategic recommendations, optimization opportunities, and integrated journey plans clearly and confidently to clients and internal teams

REQUIRED SKILLS:

• Bachelor's Degree in related field.
• 5+ years of experience in strategic planning (with a brand, at an agency or similar)
• Strong experience developing integrated strategies across CRM and digital channels, with the ability to connect audience insight, journey planning, and communications strategy
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

NICE TO HAVE:

• Automotive category experience (a plus but not required)

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit A reasonable estimate of the salary for this role, at the time of posting, is $90,000 - $99,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.